Marketing Lead

InspHired Recruitment; Johannesburg; On-site; ZAR 400,000 - 500,000; Full time

Job summary

A leading company in the Electrical Engineering sector is seeking a Marketing Lead in Johannesburg. The successful candidate will drive marketing operations, manage events, and develop content strategies, contributing to the overall marketing goals of the organization. This role requires strong communication and project management skills along with relevant industry experience.

Qualifications

• 3-5 years experience in B2B marketing execution.
• Previous involvement in engineering or industrial sectors.
• Ability to translate technical concepts into content.

Responsibilities

• Manage marketing operations and execution of initiatives.
• Plan and execute industry events and internal launches.
• Coordinate with internal teams and suppliers for campaign success.

Skills

Written communication

Verbal communication

Copywriting

Project management

Collaboration

Data analysis

Education

Diploma or Degree in Marketing

Communication or related field

Job description

Our client the Electrical Engineering industry is currently looking for a Marketing Lead, in Ferndale, Johannesburg.

Responsibilities:

• Marketing Operations Management:
• Collaborate with the Group Marketing Manager and senior leadership to implement marketing initiatives aligned with business goals.
• Act as the marketing point-of-contact within the organisation for all tactical and operational marketing execution.
• Develop, manage, and continuously improve marketing systems and workflows for efficiency, consistency, and scalability.
• Evaluate current marketing activities and execution plans, identifying opportunities for improvement within existing budgets and capabilities.
• Event Planning & Management:

• Plan, coordinate, and execute the organisations participation in industry events, tradeshows, conferences, and internal product launches.
• Manage end-to-end logistics including venue selection, vendor coordination, materials, budget tracking, and post-event reporting.
• Vendor & Supplier Management:
• Manage relationships with external suppliers including PR agencies, media buyers, designers, printers, and digital partners.
• Develop creative briefs, review and approve deliverables, and ensure quality and timeline standards are met.
• Consolidate feedback and compile vendor and campaign reports for internal teams.
• Content Development & Collateral Management:
• Write and edit content for brochures, product sheets, press releases, web copy, and video scripts.
• Collaborate with internal departments and the design team to ensure all collateral accurately reflects the brand and offerings.
• Ensure brand consistency across all content and communication channels.
• Digital Marketing & Advertising:
• Lead the setup and management of the organisation’s digital advertising presence (e.g., Google Ads, LinkedIn Ads, paid social).
• Develop and maintain a comprehensive content and campaign calendar aligned with business priorities.
• Oversee execution by ensuring creative assets and copy are approved, handed off to vendors, and launched on time.
• Track, analyse, and optimise campaign performance using data-driven insights.
• Public Relations & Media Outreach:
• Support PR initiatives by developing media materials, coordinating announcements, and engaging with relevant industry publications.
• Build and maintain relationships with editors, journalists, and key media contacts to enhance brand visibility.
• Cross-Functional & Internal Collaboration:
• Work closely with sales, engineering, operations, and leadership teams to gather input, align messaging, and deliver marketing initiatives that support business needs.
• Keep internal stakeholders informed of marketing progress, timelines, and deliverables.
• Ad Hoc Projects & Support:
• Provide flexible support for marketing-related tasks that arise throughout the year.
• Assist the Group Marketing Manager during high-volume periods or on special projects.
• Support sub-brands or internal initiatives such as Power Bee, Airshow planning, or internal communications as needed.
• Collaborate with HR on internal marketing and communication efforts when required.

Requirements:

• Diploma or Degree in Marketing, Communication, or a related field.
• (Engineering product marketers or engineers transitioning into marketing are encouraged to apply.)
• 3–5 years of experience in B2B marketing execution.
• Prior experience in the engineering, industrial, or critical power sectors is essential -basic understanding of power systems is required.
• Proven ability to manage marketing operations, events, content, and vendor relationships from end to end.
• Strong written and verbal communication skills are essential.
• Excellent copywriting and briefing skills — capable of translating technical concepts into compelling content.
• Highly organised, deadline-driven, and able to manage multiple projects simultaneously.
• A hands-on, collaborative team player who thrives in a fast-paced, entrepreneurial environment with evolving systems.
• Must have a car and hold a valid driver’s license and passport, and be willing to travel occasionally on short notice

Remuneration:

• R35 000 – R45 000 per month.