Marketing Intelligence Specialist

Believe Resourcing; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

Join a leading media organization as a Marketing Intelligence Specialist where you'll leverage data insights to support strategic sales decisions. This role involves conducting market research and trend analysis, enabling you to make impactful contributions to revenue growth and client retention. Ideal for data-savvy marketing professionals eager to work in a dynamic environment.

Benefits

Opportunity to work in a high-impact role supporting strategic business decisions

Exposure to industry-leading tools and national media platforms

Growth and development in a respected, future-forward organisation

Qualifications

• Minimum 3 years' experience in media research and/or planning.
• Proficient in Microsoft Office Suite; exposure to industry tools preferred.
• Excellent command of English (written and verbal).

Responsibilities

• Conduct in-depth market and media research using industry tools.
• Analyse viewer behaviour, audience demographics, and content performance.
• Prepare regular reports and internal presentations for senior leadership.

Skills

Market Research

Data Analysis

Trend Analysis

Presentation Skills

Education

Matric Certificate

Diploma in Marketing, Research, Media, or Communications

Tools

Telmar

Arianna

Microsoft Office Suite

Job description

Job Title: Marketing Intelligence Specialist

Location: Cape Town (On-site)Type: Full-TimeStart Date: ASAPSalary: R24000 per month (excluding benefits)

Why Apply?

This is a fantastic opportunity for a data-savvy marketing professional to join a leading media organisation where your insights will directly influence strategic sales decisions and drive commercial outcomes. If you thrive on research, trend analysis, and supporting high-impact teams with data-led presentations, this role is for you.

About the Company

Our client is a dynamic broadcast media company that reaches millions of viewers across multiple platforms. With a collaborative culture and forward-thinking mindset, the organisation equips its teams with data, tools, and resources to remain at the forefront of audience engagement, advertising sales, and market research. As a Marketing Intelligence Specialist, you'll be central to this vision, supporting strategic goals with actionable insights.

About the Role

The Marketing Intelligence Specialist plays a critical role in providing the Sales Team with timely, accurate market intelligence on audience behaviour, viewer trends, and competitor activity. You'll contribute to go-to-market strategies, drive client retention, and help identify revenue opportunities through detailed reporting and analysis.

Key Responsibilities

• Conduct in-depth market and media research using industry tools (Telmar, Nielsen, BRC)

• Analyse viewer behaviour, audience demographics, and content performance

• Track and communicate cost-per-point (CPP) fluctuations and post-campaign performance

• Support the Sales Team with data-driven go-to-market presentations and insight

• Prepare regular reports and internal presentations for senior leadership

• Attend client and agency meetings to offer research-backed consultation

• Upskill sales teams on media trends, tools, and competitor strategies

• Represent the company at industry events and forums (e.g., BRC, Telmar briefings)

• Identify emerging trends to inform sales strategies and maximise revenue potential

Requirements

• Matric certificate (National Senior Certificate) – essential

• Diploma in Marketing, Research, Media, or Communications – recommended

• Minimum 3 years' experience in media research and/or planning

• Proficient in Microsoft Office Suite, with exposure to Telmar and Arianna tools

• Excellent command of English (written and verbal)

Key Attributes & Competencies

• Strong attention to detail and accuracy in data analysis

• Effective planning and organisational skills

• Confident presentation and communication abilities

• Ability to perform under pressure and meet tight deadlines

• Collaborative, professional, and committed to continuous learning

• Knowledge of audience trends, competitive positioning, and advertising metrics

Benefits

• Opportunity to work in a high-impact role supporting strategic business decisions

• Exposure to industry-leading tools and national media platforms

• Growth and development in a respected, future-forward organisation