Marketing Growth Strategy & Analytics (Bangkok-based, relocation provided)

Agoda; Johannesburg; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

Agoda is looking for an experienced Marketing Growth Strategy & Analytics leader in Johannesburg. The role involves owning high-impact commercial initiatives and translating business goals into actionable strategies.

You will work cross-functionally, mentor teams, and leverage data for strategic decisions, making a significant impact on Agoda's growth and profitability.

Applicants should have 5+ years in data-driven marketing roles, strong analytical skills, and the ability to lead complex projects.

Qualifications

• 5+ years of experience in marketing strategy and analytics.
• Hands-on experience with BI tools and data analysis.
• Practical experience with experimentation and optimization.

Responsibilities

• Define and execute strategies for pricing and customer acquisition.
• Lead experimentation roadmaps with A/B tests.
• Analyze datasets to derive insights for growth.

Skills

Analytical skills

Data-driven decision making

Stakeholder management

SQL proficiency

Leadership

Education

Bachelor’s degree in Economics, Statistics, Engineering, Mathematics, Computer Science, or equivalent

Tools

Tableau

SQL

Python

R

Job description

Overview

At Agoda, we bridge the world through travel. Our story began in 2005, and today we are part of Booking Holdings (NASDAQ: BKNG) with a diverse team working globally. Agoda’s Marketing team operates at the intersection of business strategy, data, and execution, building and scaling programs across growth, pricing, and commercial initiatives to drive customer value and sustainable business performance.

We’re looking for experienced Marketing Growth Strategy & Analytics leaders to own high-impact commercial initiatives from strategy through execution. You''ll translate business goals into structured plans, lead cross-functional programs, and use data and experimentation to unlock growth. This role sits at the center of key decisions—influencing how we grow, price, and operate across markets—with strong visibility to senior leadership.

Responsibilities

• Define and execute strategies within your scope — spanning areas like pricing, channel performance, customer acquisition, retention, or go-to-market — translating commercial priorities into testable hypotheses, scalable frameworks, and measurable outcomes.
• Lead experimentation roadmaps, including A/B tests and other measurement approaches, to evaluate impact and sharpen decision-making.
• Analyze large, complex datasets to surface trends, opportunities, and risks; build dashboards and executive-ready narratives that communicate performance clearly.
• Model business impact, evaluate trade-offs, and support planning around P&L, growth, and long-term value creation.
• Partner cross-functionally with Product, Finance, Corporate Strategy, Supply, and senior leadership to drive alignment and execution.
• Build playbooks and processes that enable repeatability and scale across markets, channels, or partners.
• Mentor and develop team members while contributing to a high-performance, test-and-learn culture.

Qualifications

• 5+ years of experience in growth, marketing, pricing, strategy, analytics, revenue management, consulting, or related data-driven roles.
• Strong analytical and problem-solving skills — comfortable turning ambiguity into clear frameworks and action plans.
• Hands-on experience with SQL, Tableau, or similar BI/analytics tools; proven ability to translate data into commercial recommendations.
• Practical experience with experimentation, measurement, and performance optimization.
• Strong business acumen: P&L drivers, unit economics, growth levers, and ROI.
• Excellent communication and stakeholder management skills, with the ability to influence senior and cross-functional audiences.
• High ownership and execution discipline in a fast-paced, collaborative environment.
• Bachelor’s degree in Economics, Statistics, Engineering, Mathematics, Computer Science, Finance, or equivalent practical experience.

Nice to Have

• Experience in a high-growth digital business (e-commerce, travel, tech, fintech) or analytically rigorous environments like management consulting or internal strategy.
• Familiarity with statistical analysis, forecasting, machine learning, or hypothesis-testing frameworks.
• Experience using Python or R for analysis, modeling, or automation.
• People management experience — hiring, coaching, and developing teams.
• Experience with external partners, affiliates, marketplaces, loyalty programs, or B2B/B2B2C channels.
• MBA or advanced degree (equivalent hands-on experience equally valued).

Why Join Agoda

• Work on high-impact, global business problems with direct visibility to senior leadership.
• Shape commercial strategy in an organization that values analytical rigor, ownership, and experimentation.
• Build and scale initiatives that influence growth, profitability, and customer experience at a global scale.

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

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