MARKETING EXECUTIVE/MANAGER - Experience in SaaS preferred

Recruitment & Placement Executives; Johannesburg; On-site; ZAR 30 000 - 70 000; Full time

Job summary

A forward-thinking company is seeking a creative Marketing Executive to drive lead generation and enhance brand presence. This dynamic role involves developing and executing innovative B2B marketing strategies, managing digital platforms, and optimizing content across various channels. The ideal candidate will have a strong background in SaaS marketing, exceptional communication skills, and a proven track record in content marketing and analytics. Join a vibrant team where your contributions will significantly impact brand awareness and engagement in the market.

Qualifications

• 5+ years in B2B marketing with a focus on SaaS.
• Strong skills in content marketing and SEO.

Responsibilities

• Develop and execute B2B marketing strategies for lead generation.
• Manage SEO, SEM, and analytics to optimize performance.

Skills

B2B Marketing

SaaS Marketing

Content Marketing

SEO

Marketing Automation Tools

Data Analysis

Communication Skills

Education

Bachelor's degree in Marketing

Degree in Communications

Tools

SEO Tools

Marketing Automation Tools

Job description

Marketing Executive / Manager - Experience in SaaS Preferable

We are looking for a creative and results-driven Marketing Manager to generate inbound leads and build a compelling brand presence. You will be responsible for managing digital platforms, thought leadership, social engagement, and marketing events to drive lead generation and brand awareness.

Key Responsibilities:

1. Develop and execute a B2B marketing strategy aligned with lead generation goals.
2. Work with suppliers to design, build, and maintain the company website.
3. Own content creation across blogs, website, social media, and email campaigns.
4. Manage SEO, SEM, and analytics to optimize performance.
5. Coordinate webinars, conferences, and industry events.
6. Collaborate with the sales team to align on messaging and campaigns.
7. Monitor market trends, competitor activity, and audience behavior.
8. Track ROI of marketing activities and adjust strategies accordingly.

Required Skills and Experience:

1. 5+ years in B2B marketing; experience in SaaS preferred.
2. Bachelor's degree in marketing, communications, or related field.
3. Proven track record in B2B SaaS marketing.
4. Strong skills in content marketing, SEO, and marketing automation tools.
5. Exceptional written and verbal communication skills.
6. Comfortable with data and using it to make marketing decisions.

Desired Skills:

• Websites
• SEO
• SEM
• B2B
• SaaS marketing
• Content marketing
• Automation tools
• Degree in marketing
• SaaS
• B2B marketing
• Social media
• Email campaigns
• Webinars

Desired Work Experience:

• 2 to 5 years

Desired Qualification Level:

• Degree