Marketing Execution Senior Specialist - Fixed Term

Reference : KEY-AK-2 International IT concern is seeking a Marketing Execution Senior Specialist to join their team for a fixed term contract.

Responsibilities:

1. Deliver against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities.
2. Drive demand generation and acceleration through effective planning and execution of marketing activities, programs, and campaigns including account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more.
3. Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals.
4. Build a tactical Digital First approach including web, social media, paid search, and paid media.
5. Ensure brand, quality, consistency, and compliance in all related demand generation and nurturing activities.
6. Collaborate with different teams to balance marketing activities across all pipeline stages including acceleration and close activities.
7. Serve as the face of marketing to the region or MU sales executive and engage in business planning.
8. Access relevant lead (and performance) reports and manage leads effectively to improve lead acceptance and progression.
9. Document campaign execution, lead management activities, and digital insights in the system of records.
10. Leverage market research and analyses to understand the target audience and optimize campaign tactics.
11. Oversee the development and dissemination of marketing assets such as collateral, offerings, and social content.
12. Identify, engage, and contract suitable agencies to manage respective projects.
13. Communicate the overall plan to sales stakeholders and drive the rollout of marketing tactics and assets.
14. Participate in customer engagements and leverage insights to optimize future strategies.
15. Integrate ecosystem and channels into marketing execution strategy, collaborating with GCGB colleagues.

Experience and Educational Requirements:

1. Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution.
2. Experience in a multi-national company.
3. Experience in sales and B2B marketing.
4. Experience in the IT industry.
5. Project leadership in medium to large-scaled projects.
6. Guiding and mentoring peers and/or junior level colleagues.
7. Bachelor's degree or equivalent required.

Please note that only shortlisted candidates will be contacted.

Package & Remuneration: R - R - Monthly