Marketing Director: Food & Beverages - PepsiCo Park CDC Snacks

PepsiCo; Germiston; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

A leading global food and beverage company is seeking a Marketing Director in Germiston, South Africa. The role focuses on leading brand strategies and consumer engagement for various product categories. A successful candidate will have over 15 years of experience in brand marketing, with a strong track record at the director level, particularly within FMCG. The position demands exceptional leadership and strategic thinking skills to drive growth and brand equity.

Qualifications

• 15+ years experience in brand marketing, preferably within FMCG.
• Proven track record at Marketing Director level for 5+ years.
• Strong expertise in Brand Purposeful positioning and communications.
• Experience managing agency relationships (creative, digital, media buying).

Responsibilities

• Lead brand and consumer agenda across Convenience Foods and Beverages.
• Drive growth through strategic mix deployment and portfolio leadership.
• Manage marketing policies and activities to meet business objectives.
• Develop and execute communication strategies for portfolio brands.

Skills

Brand marketing expertise

Leadership skills

Strategic thinking

Analytical skills

Digital marketing proficiency

Collaboration skills

Education

Honours Degree in Marketing or Business Management/Economics

Job description

Overview

We are PepsiCo

PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

Responsibilities

The purpose of this role is to lead the brand and consumer agenda across the Convenience Foods and Beverages categories in South Africa, driving growth through strategic mix deployment and portfolio leadership. This includes full accountability for brand equity, top-line growth, market share, and communication mix development across a diverse portfolio that includes Ceres, Liqui Fruit, Lipton, and key food brands including Bokomo, FutureLife, Weet-Bix, White Star Instant Maize porridge amongst others.

The incumbent will serve as the marketing lead for this extensive portfolio, ensuring alignment with the Companies long-term Mission and Vision. A high degree of cross-functional coordination is required to develop and execute plans that support growth priorities. The role also encompasses media strategy, budget management, and team development, ensuring delivery of both short-term brand strategies and long-term business objectives.

Practical Tips:

• Responsible for brand building, category growth strategy for full suite of Foods & Beverages categories and brands.
• Own and drive brand equity, SOM and appropriately launch new brands or brand extensions, in conjunction with Commercialisation and R&D.
• Liaise with SA CMO in developing and utilizing the support marketing ecosystem, developing and deepening consumer intimacy programmes, and building out consumer engagement platforms.
• Lead innovation agenda for growth and market relevance.
• Leadership of external stakeholders (agencies) and internal leadership of cross functional teams.
• Works within the SA CMO matrix marketing organisation, and aligned to AMESA marketing as required. PepsiCo marketing principles are followed in utilizing the marketing ecosystem, developing and deepening consumer intimacy programmes, driving the innovation agenda with Commercialisation, and building out consumer engagement platforms utilizing TCP and other PepsiCo templates.
• Strong track record of leading a large team across multiple categories is a must for this role.
• Essential, 5 years plus experience at Marketing Director level.

Accountabilities:

• Set strategic agenda and commercials plans to accelerate growth, in alignment with the Category GM and the SSA CMO
• Business Performance - Decision (D) Leads, directs, and controls marketing policies, programs, and activities to meet business objectives for local brand portfolio. Creates effective and efficient brand support and prioritizes brand investments in line with long term strategies and growth objectives. Decision rights are per SA Marketing agreed DICE.
• Align Brand calendars with GTM and DX teams
• Strategic Business Planning - Decision (D), Execute (E)
  • Leads development of the long term strategic frame work for SA, including portfolio strategy and pricing strategy. Partners with key functions to build and share the best internal and external thinking.
  • Supports delivery of Annual Operating Plan (AOP) - Decision (D)
  • Leads category strategy translation to the effective Annual Operating Plans in category local brands.
  • Develops communication strategy for pportfolio brands - Decision (D), Execute (E)
  • Drives investments efficiency across SA via strategic partnerships, relevant activations and by lifting and adapting proven models.
  • People Management - Decision (D), Execute (E)
  • Leads, coaches and develops team members to sustainably deliver against long term strategic goals.
  • Drive SOM gains in priority categories
• Deliver NR & NOPBT growth targets with Category GM
• Drive Brand Health & Loyalty metrics with SA CMO and SA Insights & Analytics Senior Director
• Execute Innovation & Pipeline priorities with Commercialisation and R&D partners
• Management of complex matrix of internal and external stakeholders
• Development of team and marketing capability for the function

Qualifications

• 15+ years experience in brand marketing, preferably within FMCG
• Proven track record at Marketing Director level for 5+ years, preferably in multi-category roles.
• Honours (4 year) Degree in Marketing or Business Management/ Economics with a focus on Marketing, Masters a plus
• Track record of developing and deploying effective communication assets across all media channels.
• Relevant experience in managing agency relationships (creative, digital, media buying)
• Provide assumptions for long term brand growth, planned innovation, promotional guideline
• Proven portfolio management
• Proven leadership skills
• Functional Excellence, recognized by peers and leaders in previous roles
• Demonstration of strategy and commercial track record on complex portfolio
• Strong analytical and strategic thinking skills
• Excellent commercial acumen and demonstrated ability to deliver results
• Strong expertise and skills in Brand Purposeful positioning, TCP and 360 Brand communications
• Experience in Digital and programmatic content
• Strong Innovation skills
• Strong collaboration skills and ability to influence a broad set of senior stakeholders
• Strong matrix management skills
• Agency management
• Demonstrated ability to lead a large team

“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"