Marketing Data Specialist- Fixed term Contract Role

Powerfleet; Cape Town; On-site; ZAR 300,000 - 450,000; Full time

Job summary

Powerfleet is seeking a Marketing Data Specialist for a 2-month fixed term contract to ensure data integrity and support strategic initiatives. The role involves auditing data, executing cleansing tasks, and collaborating with teams to drive targeted campaigns effectively.

Qualifications

• 2+ years of experience in marketing operations or data analysis.
• Proficiency with Salesforce and data enrichment tools.
• Strong analytical skills and attention to detail.

Responsibilities

• Audit and manage marketing data across platforms.
• Execute large-scale data cleansing and transformation tasks.
• Collaborate to maintain targeted account lists.

Skills

Data Analysis

CRM Management

Data Cleansing

Collaboration

Attention to Detail

Communication

Tools

Salesforce

Excel

Google Sheets

ZoomInfo

Job description

Powerfleet (Nasdaq : AIOT; JSE : PWR) is a global leader in AIoT (Artificial Intelligence of Things) and SaaS-based mobile asset management. With over 30 years of expertise, we empower organizations worldwide to unify operations by ingesting, harmonizing, and integrating data from any source—transforming it into actionable insights that save lives, time, and money.

Our end-to-end solutions help businesses monitor, manage, and optimize everything from warehouse assets to connected vehicles, driving safety, efficiency, and sustainability across the supply chain. But we are more than just a technology company—our people-centric approach fosters innovation and long-term success for our customers.

Powerfleet serves over 2.6 million subscribers across 48,000 customers in 120 countries, with commercial operations spanning every major continent. Join us as we shape the future of intelligent mobility and business transformation.

About Powerfleet

Powerfleet (Nasdaq : AIOT; JSE : PWR) is a global leader in the artificial intelligence of things (AIoT) software-as-a-service (SaaS) mobile asset industry. With more than 30 years of experience, Powerfleet unifies business operations by ingesting, harmonizing, and integrating data—regardless of source—and delivering actionable insights that help companies save lives, time, and money. Our commitment goes beyond data and innovation. At Powerfleet, we take a people-first approach, empowering customers to realize meaningful and sustained business transformation. We serve more than 2.6 million subscribers across 48,000+ customers in 120 countries, with commercial operations spanning every major continent.

About the Role

This is a 2-month fixed term contract.

The Marketing Data Specialist plays a pivotal role in ensuring the accuracy, integrity, and usability of Powerfleet’s marketing data ecosystem. Reporting to the Marketing Operations team, this role supports both strategic and tactical data initiatives—enabling targeted campaigns, clean reporting, and informed decision-making. This is a highly collaborative position that requires technical acumen, strong attention to detail, and the ability to translate complex data into actionable outcomes.

Key Responsibilities

• Audit, review, and manage marketing data from multiple platforms (e.g., CRM, MAP, and third-party data tools) to ensure clean and accurate records.
• Execute large-scale data transformation tasks, including cleansing, normalization, deduplication, and enrichment using platforms like ZoomInfo, Clearbit, or similar.
• Build and refine segmentation strategies by identifying key firmographic, technographic, and behavioral attributes.
• Collaborate with Sales and Marketing stakeholders to develop and maintain target account and contact lists aligned with go-to-market priorities.
• Troubleshoot data quality issues and recommend scalable solutions to ensure long-term database health.
• Support campaign execution with precise data pulls to ensure the right message reaches the right audience at the right time.
• Develop reports or dashboards to monitor database health and campaign list performance.
• Contribute to documentation and process improvements that promote best practices in data governance across the marketing function.

Required Skills & Experience

• 2+ years of experience in marketing operations, data analysis, or CRM / database management.
• Proficiency with Salesforce (or comparable CRM), Excel / Google Sheets, and data enrichment tools (e.g., ZoomInfo).
• Demonstrated experience with large-scale data cleansing, validation, and transformation.
• Ability to interpret complex data sets and distill findings into actionable insights.
• High attention to detail, especially when handling large data volumes.
• Strong organizational and communication skills, with the ability to collaborate cross-functionally in a fast-paced environment.
• Self-starter with a results-driven mindset and a strong sense of ownership.

Equal Employment Opportunity Statement – South Africa

Powerfleet is an equal opportunity employer. We are committed to creating an inclusive and diverse workplace that reflects the rich diversity of South Africa. We are committed to the principles of the Employment Equity Act and Broad-Based Black Economic Empowerment (BBBEE) and actively seek to empower suitably qualified candidates from designated groups. We believe that inclusion and diversity are key to innovation, growth, and shared success.

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