Marketing CRM Manager (FTC for 5 months)

Aramex; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading company in logistics is seeking a talented B2B and B2C MarComms / CRM Manager to drive their CRM marketing strategy. This role involves managing email campaigns, collaborating with internal teams, and analyzing results to enhance marketing effectiveness. Ideal candidates will have a strong background in CRM and marketing automation, with a minimum of 8 years of relevant experience.

Qualifications

• Minimum 8 years of experience in a B2B & B2C CRM / MarComms role.
• Strong understanding of the digital ecosystem and marketing automation.
• Ability to analyze metrics and translate them into strategic decisions.

Responsibilities

• Own the CRM planning and implementation process across teams.
• Develop nurturing flows for B2B & B2C customer segmentation.
• Manage email campaigns and maintain CRM systems.

Skills

Analytical skills

Creative thinking

Attention to detail

Data segmentation

Marketing automation

Education

Degree in Marketing or Digital Technologies

Tools

Salesforce Marketing Cloud

Job description

We are looking for a bright and talented B2B and B2C MarComms / CRM Manager to manage all our email campaigns, in-app communications, and marketing funnel. Joining our marketing team and reporting to the Global Marketing Director, you will own and execute the CRM marketing strategy and manage all CRM data infrastructure. If you are creative, analytical, organized, and eager to learn, this role is for you. You will create and execute multi-touch account-based marketing plans focused on demand generation and deal acceleration within our most strategic accounts, including 1-to-1, 1-to-few, and 1-to-many initiatives to help achieve our sales revenue goals.

Job Description

1. Own the CRM planning and implementation process, liaising with Tech, Creative, Sales, and all relevant internal channels to ensure CRM is fully aligned with the business.
2. Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation.
3. Maintain all the CRM systems and databases required to deliver a coherent strategy.
4. Collaborate with our Content Strategist and Designers to deliver required assets.
5. Measure, analyze, and report on results to drive actionable insights.
6. Manage the entire funnel from start to finish.
7. Build, test, schedule, and send broadcast and automated email campaigns.
8. Brief engineering teams on work needed to maintain and develop CRM infrastructure.

Job Requirements - Experience and Education

• Minimum 8 years of experience in a B2B & B2C CRM / MarComms role.
• Degree in Marketing, Digital Technologies, or a similar relevant field preferred.
• Experience with Salesforce Marketing Cloud is essential.
• Strong analytical skills; ability to interpret data and insights to improve strategies.
• Creative thinker with meticulous attention to detail.
• Thorough understanding of advanced data segmentation and marketing automation.
• A self-starting attitude, ready to seize opportunities and make an impact independently.
• Strong understanding of the digital ecosystem, including mobile devices, experiences, and applications.
• Ability to analyze and interpret metrics and translate them into strategic decisions.