Marketing Coordinator

Broll Property Group Pty Ltd; KwaZulu-Natal; On-site; ZAR 200,000 - 350,000; Full time

Job summary

A leading property management company seeks a Marketing Coordinator to develop and execute marketing strategies for their shopping centres. This role involves overseeing public relations, managing tenant and customer relations, and ensuring adherence to budgetary guidelines. Ideal candidates should have a Matric certification along with a diploma in marketing or public relations, and at least two years of experience in a marketing environment. Strong communication, organizational, and analytical skills are essential.

Qualifications

• Minimum two years in a marketing environment.
• Proficient in word processing and spreadsheet applications.
• Understanding of marketing, advertising, public relations, and sales.

Responsibilities

• Develop and implement marketing strategies for shopping centres.
• Manage tenant and customer relations, including public relations.
• Draft marketing reports and tenant communications.

Skills

Communication

Analytical skills

Interpersonal skills

Problem-solving

Education

Matric

Marketing or PR Diploma/Certificate

Job description

POSITION PURPOSE

The Marketing Coordinator is responsible for developing, recommending, implementing the Centre’s marketing programs, reports, strategies, and administration, including financial aspects. Performs regular marketing research at least once a year. Oversees customer relations, including public relations, and ensures that the company’s professional reputation is projected and maintained. Keeps abreast of marketing trends; attends meetings and functions related to the successful management of the marketing department. Keeps senior management well informed of activities and significant problems. Ensures quick response to Centre management approval of non-GLA income opportunities. Checks monthly income against actuals. Drives awareness of leasing and non-GLA opportunities. Manages fact sheets and updates on digital platforms. Prepares, submits, and strives to win national (Footprint) and international (Solal) awards.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

1. Marketing Responsibilities
   • Conceptualize and implement marketing strategies for shopping centres.
   • Assist with implementing brand strategy across all platforms.
   • Manage tenant and customer relations, including public relations.
   • Document, control, and monitor branded rewards stock levels, products, or services for events/campaigns.
   • Monitor local publications, social media, tenant advertising, and community opportunities.
   • Draft monthly and ad hoc marketing reports and tenant communications.
   • Coordinate marketing campaigns, events, advertising, exhibitions, and Facebook giveaways.
   • Schedule and organize tenant and marketing meetings.
   • Provide general support to Centre Management, including adhoc reception duties when short-staffed.
2. Income and Expenses Responsibilities
   • Support the National Marketing Manager and third-party service providers to maximize non-GLA income.
   • Ensure monthly and annual expenses align with strategies and budgets.
   • Maintain customer database and ensure regular communication.
   • Provide exhibitor information to security and management.
   • Build relationships with current exhibitors and advertisers.
   • Manage income and debtors, including quotes, invoicing, collections, and debtor control following ISO standards.
   • Handle expenses, including supplier management, quotes, purchase orders, invoices, and payments.
   • Prepare weekly and monthly income and expense reports.
   • Respond to sales requirements from existing and potential clients.
3. Other Duties
   • Ensure work area is clean, secure, and well maintained.
   • Complete special projects as assigned.

PERFORMANCE MEASUREMENTS

• Accurate, neat, and prompt typing.
• Courteous reception of calls and visitors; professional image maintenance.
• Accurate and up-to-date documentation and reports; well-maintained files.
• Effective communication and coordination with personnel and management.
• Fulfillment of all marketing requirements for shopping centres.
• Marketing expenses aligned with campaigns and budgets; adherence to administrative and financial standards.

EDUCATION/CERTIFICATION

Matric; a marketing or PR diploma/certificate preferred; secretarial certificate advantageous.

REQUIRED KNOWLEDGE

Understanding of marketing, advertising, public relations, media; sales and promotion techniques; word processing and spreadsheet applications.

EXPERIENCE REQUIRED

Minimum two years in a marketing environment.

SKILLS/ABILITIES

• Proficient communication and typing skills.
• Ability to perform dictation and transcription tasks.
• Good interpersonal and public relations skills.
• Analytical, creative, and problem-solving abilities.
• Ability to use graphic art tools and supplies.