Marketing Coordinator

GALXBOY; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

GALXBOY, a prominent South African streetwear brand, is seeking a Marketing Coordinator to support dynamic marketing initiatives. This role involves coordinating campaigns, conducting market research, and providing essential administrative support within a fast-paced retail environment, enhancing brand visibility and customer engagement.

Qualifications

• 3+ years' experience in a marketing role in retail or fashion.
• Comfortable using Microsoft Office Suite.
• Understanding of customer journey and retail consumer trends.

Responsibilities

• Coordinate and support multi-platform marketing campaigns.
• Support in-store activations and seasonal launches.
• Analyze market insights and deliver actionable reports.

Skills

Technical Proficiency

Consumer Behaviour Understanding

Project Coordination

Strong Communication

Visual Detail Orientation

Education

Relevant tertiary qualifications in Marketing

Matric certificate

Tools

Microsoft Office Suite

Brandwatch

Shopify

Canva

Adobe

Job description

GALXBOY is a proudly South African streetwear brand that emerged from the underground, rebellious youth culture found in the country’s urban hubs. Built on a foundation of ambition, collaboration, and persistence, it has grown into a leading national label. Known for its bold designs and deep cultural relevance, GALXBOY reflects a new generation of South Africans who embrace their identity with confidence and style.

MAIN PURPOSE OF THE JOB

The Marketing Coordinator will support the execution of marketing campaigns and initiatives within GALXBOY’s fast-paced retail environment. Working closely with the marketing team, store operations, visual merchandising, and external partners.

KEY AREAS OF RESPONSIBILITY

Campaign & Project Coordination

• Coordinate and support the rollout of multi-platform marketing campaigns across digital, retail, and social channels.
• Ensure timely execution of all initiatives to maintain and enhance brand visibility, consistency, and impact across all consumer touchpoints.
  
  

Retail & Event Marketing

• Support the planning and execution of in-store activations, seasonal launches, pop-ups, and brand events.
• Collaborate with retail teams to align on storytelling, coordinate logistics and marketing materials, and ensure a smooth event flow that enhances customer engagement and brand experience.
  
  

Market Research & Reporting

• Support the collection and analysis of insights through performance reports, post-campaign analysis (PCA), and competitive monitoring. Track cultural trends and consumer behaviour to identify both local and international market opportunities.
• Deliver timely insight reports, translate data into actionable learnings, and present findings using clear data visualizations to support strategic decision-making.
  
  

Team Admin & Support

• Provide administrative and coordination support by managing team calendars, meeting notes, and project trackers.
• Maintain shared resources, ensure timely follow-ups (within 24–48 hours), and assist with cross-functional tasks, including coordination with brand partners. Ensure all meeting actions are tracked and completed without delay.
  
  

SKILLS AND PERSONAL ATTRIBUTES

• Matric certificate compulsory.
• Relevant tertiary qualifications in Marketing or similar.
• 3+ years' experience in a marketing role preferably in the retail, fashion, lifestyle, or creative industries.
• Technical Proficiency: Comfortable using Microsoft Office Suite (Excel, Word, PowerPoint).
• Familiar with tools like Brandwatch, Klayvio, Shopify, and basic creative tools (Canva, Adobe, etc.).
• Familiarity with social media platforms, retail environments, and youth-driven brands.
• Understanding of customer journey and retail consumer trends to tailor marketing efforts effectively.
• Strong understanding of retail marketing principles, campaign management, brand positioning, and consumer behaviour.
• Ability to coordinate multiple campaigns and projects simultaneously, manage timelines, prioritize tasks, and meet deadlines.
• Knowledge on streetwear and luxury products.
• Excellent verbal and written communication skills for internal collaboration and external partner engagement.
• Eye for visual detail, branding consistency, and content creation including copywriting and basic graphic design knowledge.