Marketing Coordinator

Exclusive Networks Africa; Gauteng; On-site; ZAR 300,000 - 450,000; Full time

Job summary

Une entreprise leader dans les solutions de cybersécurité recherche un responsable marketing numérique pour gérer les stratégies de marque et les projets d'événements. Vous serez responsable de l'engagement des partenaires et du développement de relations médias, tout en assurant un suivi rigoureux du retour sur investissement des campagnes. Le poste nécessite une expertise en gestion de budget et une approche proactive de la recherche de marché.

Qualifications

• Expérience en marketing digital et gestion d'événements.
• Compétences en gestion de budget et de processus de communication interne.
• Capacité à développer des stratégies numériques alignées sur les objectifs d'entreprise.

Responsibilities

• Gérer le contenu des plateformes sociales et du site web de EXN.
• Coordonner les événements de marketing des vendors.
• Préparer des rapports de performance mensuels.

Skills

Digital Strategy

Budget Management

Media Relations

Event Management

Market Research

PR Writing

Job description

Digital Marketing, PR and Return on Investment

• Ensure the EXN website and social media platforms are regularly updated with the latest brand content.
• Maintain information accuracy aligned with the key messaging of assigned vendors.
• Develop digital strategies for assigned vendor brands.
• Create marketing plans aligned with the company's and vendors' short-term and long-term goals.
• Implement strategies effectively and monitor their success.
• Manage budgeting and forecasting for marketing activities.
• Oversee the creation and management of vendor marketing budgets.
• Ensure expenses stay within allocated budgets.
• Develop a pipeline of PR articles consistent with EXN and vendor messaging.
• Build and maintain positive media relationships.
• Track and report ROI on each event and campaign.

Event Management, Channel Enablement and Internal Communication

• Manage and coordinate all vendor marketing events and activities.
• Develop and oversee regular channel enablement activities.
• Create PR articles supporting EXN and vendor initiatives.
• Disseminate marketing critical information within the EXN team.
• Communicate new vendor news and developments internally.

Partner / Client Marketing, Relationship Building and Market Research

• Apply corrective actions according to company policies.
• Build relationships with key partners and clients, providing support as needed.
• Conduct competitive analysis and research of the vendor landscape.
• Collaborate with Vendor Alliance Managers to develop strategies.

Reporting and Supplier Management

• Prepare monthly management reports for the Marketing Team Lead.
• Generate departmental reports, including ROI and marketing reconciliations.
• Segment contacts and create end-user and partner subscriber databases compliant with PoPi Act.
• Ensure suppliers meet EXN BEE procurement standards and global third-party standards.
• Manage and oversee supplier relationships and evaluate services, taking corrective actions when necessary.