Marketing Coordinator

AtripleA Recruitment & Temps; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in Cape Town seeks a Marketing Coordinator to provide support for various marketing initiatives, including social media management and content creation. The ideal candidate will have 3-5 years of experience in digital marketing, good knowledge of compliance regulations, and a strategic mindset to enhance marketing strategies.

Qualifications

• 3 - 5 years of digital marketing experience, preferably in financial services.
• Strong understanding of POPIA and advertising compliance.
• Proactive with excellent verbal and written communication skills.

Responsibilities

• Support day-to-day marketing activities, including social media and event coordination.
• Assist in content creation, including posts and articles.
• Analyze social media performance and marketing trends.

Skills

Social Media Management

Content Creation

Data Analysis

Market Research

Strategic Thinking

Tools

Meta Ads Manager

Google Ads

Google Analytics

Microsoft 365

Looker Studio

Job description

Job Title : Marketing Coordinator (Cape Town)

Key Responsibilities and Duties :

The duties briefly listed below will be subject to amendment from time to time as required based on discussions with your manager

• Provide general support to the marketing team in day-to-day activities.
• Assist in coordinating marketing initiatives across various platforms, including digital, print and social media. Help manage marketing materials, ensuring they are up-to-date and accessible.
• Support the organisation of events such as webinars, workshops, and promotional events.
• Assist with event logistics, including coordinating with vendors, managing RSVPs, and preparing materials.
• Handle administrative tasks such as scheduling meetings, managing calendars, and organising marketing files and documents.
• Assist in managing the company’s social media accounts and website updates.
• Conduct basic market research to help identify trends and potential opportunities.
• Assist in collecting and organising data for analysis to support marketing strategies.
• Work closely with other departments such as sales, customer service, and admin to support integrated marketing efforts.
• Communicate with external partners and vendors to coordinate marketing activities.

Social Media Marketing :

• Assist in executing strategic social media calendar. (Facebook, Instagram, LinkedIn, Google Business and YouTube)
• Assist in gathering information and materials needed for content creation.
• Create artwork and copy for posts and publish timeously.
• Ensure brand and legal compliance approval is obtained.
• Manage promoted posts in terms of timing, targeting and budgets for brand awareness.
• Obtain client consent and compile client reviews for publishing to social Paid Campaigns (PPC) :
• Assist in campaigns in terms of artwork creation and copywriting.Content Creation :
• Drive online content creation efforts from various stakeholders within the company.
• Proactive article and blog writing and distribution.

Reporting :

• Collect reports and monitor requirements for performance tracking on social media and paid campaigns.
• Analyse data from various platforms including Google Analytics, social media
• Competitor research in terms of marketing activities.
• Research local and international marketing trends.
• Continuous research on new marketing technology, developments and opportunities.

Qualifications and experience :

• 3 - 5 years of digital marketing experience.
• Experience in the financial services industry (advantageous)
• Strong understanding of POPIA, advertising and FSP compliance regulations is a plus.
• Proficient expertise in :

o Facebook and Instagram

o Meta Ads Manager

o LinkedIn

o Google Business

o Microsoft 365

o GA4

o Google Ads

o Google Search Console

o Looker Studio

• Self-managed
• Strategic thinker
• Interpersonal skills
• Analytical
• Creative and adaptable
• Communication skills – verbal, written as well as presentation skills