Marketing Consultant – Salt River Campus

Believe Resourcing; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading education brand in Cape Town is seeking a Marketing Consultant to engage prospective students and support recruitment efforts. The role involves making outbound calls, managing CRM data, and attending events. Ideal candidates have strong communication skills and are comfortable in a target-driven environment. This full-time, on-site position offers a salary of R12,000 per month and requires flexibility during peak periods.

Qualifications

• Experience in telesales or customer service preferred but not mandatory.
• Fluency in English is required; additional languages a plus.
• Willingness to work flexible hours during peak periods.

Responsibilities

• Make daily calls to promote academic programs.
• Qualify leads and manage CRM interactions.
• Coordinate appointments for prospective students.

Skills

Verbal communication

Persuasiveness

Organization

Team collaboration

CRM proficiency

Education

Grade 12 / Matric

Tertiary qualification (certificate or diploma)

Tools

CRM systems

MS Office tools

Job description

Marketing Consultant – Salt River Campus

Location: Salt River, Cape TownWorking Hours: Monday to Friday, 08:00–16:30 (flexibility required during peak periods)Employment Type: Full-time, On-siteSalary: R12,000 per monthReporting to: Head of Student Recruitment

About the Client

A fast-growing education brand committed to delivering accessible, high-quality learning experiences. With a vibrant and supportive culture, this institution empowers its teams to make a tangible impact on student success. Their Cape Town campus is a dynamic hub of activity, and they are currently seeking a Marketing Consultant to support their student recruitment efforts.

About the Role

The Marketing Consultant will engage directly with prospective students and their families via outbound calls, database management, and event support. This role is vital to the student recruitment process, with a strong focus on lead generation, appointment setting, and collaborative marketing activities. The successful candidate will represent the brand with professionalism, enthusiasm, and a student-focused approach, helping to drive student applications and campus registrations.

Key Responsibilities

Outbound Engagement

• Make daily calls to prospective students and parents to promote academic programmes and schedule interviews.

• Provide clear and compelling information about programmes, campus life, and the application process.

• Follow up with leads to maintain interest and ensure movement through the recruitment funnel.

Lead Generation & CRM Management

• Qualify leads and capture all interactions accurately within the CRM system.

• Support data segmentation for marketing and recruitment purposes.

• Assist in collecting lead data from school visits and career events.

Appointment Coordination

• Secure appointments for prospective students with Student Advisors.

• Coordinate effectively with internal teams for a smooth lead handover.

School Engagements & Events

• Attend school presentations, career fairs, and open days to support recruitment.

• Conduct interviews with prospective students and parents during key events.

Target Delivery & Collaboration

• Meet individual call and appointment targets.

• Work closely with the student recruitment team to align on enrolment objectives.

• Participate in regular team meetings and product training.

Skills & Competencies

• Confident verbal communication and telephone manner

• Persuasive and engaging approach to prospective students

• Strong organisational and record-keeping skills

• Resilience and positivity in a target-driven environment

• Collaborative, team-oriented mindset

• Comfortable using basic CRM systems and MS Office tools

Qualifications & Experience

• Minimum: Grade 12 / Matric

• Advantageous: Tertiary qualification (certificate or diploma)

• Experience: Telesales, customer service, or call centre background preferred but not essential (on-the-job training will be provided)

• Languages: Fluency in English; additional South African languages are a plus

Requirements

• Driver’s licence advantageous but not required

• Willingness to work flexible hours, including occasional evenings or weekends during peak recruitment periods