Marketing Consultant (Generalist)

Cyberlogic; Cape Town; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A leading technology firm is seeking a Marketing Consultant to support its marketing efforts across various technology brands. The ideal candidate will manage digital campaigns, content creation, and hybrid event coordination while leveraging analytical skills to improve performance. This role is critical in maintaining a strong brand presence and delivering measurable marketing impact.

Qualifications

• Minimum of 4-6 years of experience in a marketing role, ideally in a B2B technology-driven industry.
• Experience with multi-channel campaigns integrating events and digital marketing.
• Strong verbal and written communication skills.

Responsibilities

• Create, execute, and optimize marketing campaigns across various platforms.
• Develop engaging copy and visual assets for digital marketing.
• Help plan and execute hybrid events and webinars.

Skills

Digital Marketing Campaigns

Content Creation

Event Marketing

Design Skills (Canva, Adobe)

Analytical Skills

Education

Bachelor's degree in Marketing or related field

Tools

Mailchimp

Google Ads

SEO Tools

CRM Platforms

Job description

LOCATION:

Stellenbosch / Cape Town or Johannesburg (Hybrid)

ABOUT HYPERCLEAR TECHNOLOGIES:

Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom.

At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more.

Why Join Us?

Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including:

• Cyberlogic: A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence.
• Flokzu: A no-code business process management platform that allows users to automate complex business processes with a simple drag-and-drop interface, serving customers in 70 countries worldwide.
• Cogent: A leader in robotic process automation and the only Blue Prism partner in the EMEA region.
• Principa: A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom-built decisioning technology.
• Scriptex: A bespoke solutions development house with nearly a decade of experience rapidly delivering native-cloud software solutions.

Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide.

By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference.

Explore the possibilities with us and help drive the future of technology.

PURPOSE OF POSITION:

The Marketing Consultant will support end-to-end marketing across Hyperclear Tech’s stable of innovative technology companies. This hands-on role will span the full marketing value chain, from digital and performance campaigns, content and collateral creation to marketing operations, hybrid event coordination, and asset design. Ensuring on-time and on-brand campaign execution, delivering impact across multiple brands. If you are proactive, data-driven, digitally savvy, and thrive in a fast-paced, collaborative multi-brand environment, this is the perfect opportunity for you.

KEY RESPONSIBILITIES:

1. Digital and Performance Marketing:

• Create, execute, and optimise campaigns on Google Ads, LinkedIn Ads, Meta Ads, email workflows (Mailchimp), and targeted paid social media.
• Support with SEO basics, including keyword research, on-page content optimisation, and metadata updates, etc.
• Monitor and report on digital campaign performance metrics and make recommendations for data-driven improvements.

2. Content and Communications:

• Develop engaging copy and visual assets for blog posts, social media, email promotions, landing pages, and sales collateral, with guidance from senior team members.
• Support SEO-driven content initiatives.
• Assist in thought-leadership content generation, including case studies, client success stories, and eBooks.

3. Event and Campaign Support:

• Help plan, market, and execute hybrid events and webinars, coordinate logistics, manage supplier relationships, create content plans, invitations and collateral, manage event registration and post-event lead nurture processes, as well as on-the-day event execution.
• Collaborate with Demand/Sales functions to manage lead handover, track conversions and event success metrics, and manage event reporting.

4. Design and Asset Production:

• Independently draft foundational visual assets, including banners, email graphics, infographics, eBook layouts, event invitations, etc., using Canva and/or Adobe Creative Cloud.
• Manage artwork handover to external designer and/or print suppliers as needed.

5. Admin and Marketing Operations:

• Maintain campaign documentation, lead tracking spreadsheets, and marketing reports.
• Manage vendor and supplier relationships.
• Provide input into annual budget planning and support cross-team initiatives.
• Manage budgets for digital campaigns and events, ensuring budget optimisation and accurate ROI tracking.

KEY REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 4-6 years of experience in a marketing role, ideally in a B2B technology-driven industry. Additional B2C experience/exposure is advantageous.
• Experience in event marketing, content creation, and digital and print design.
• Experience working on multi-channel campaigns, integrating events, digital marketing, and sales enablement is advantageous.
• Experience in marketing automation, CRM platforms, and lead-tracking tools is advantageous.
• Familiarity with SEO best practices and writing for SEO is a plus.
• Experience with design tools such as Canva and/or Adobe Creative Cloud.
• Strong analytical skills, ability to track ROI, lead conversion metrics, and content performance to drive improvements, and proven problem-solving ability.
• Ability to work independently in a fast-paced, collaborative environment, taking full ownership of assigned projects while integrating with the broader team and managing multiple projects simultaneously.
• Demonstrated experience leveraging AI-marketing tools to enhance workflows and improve execution speed.
• Proven ability to collaborate with diverse stakeholders, comprehend brief requirements, and determine actionable steps to achieve desired results.
• Strong verbal and written communication skills, with the ability to tailor messaging to different audience personas.

This role is ideal for a multi-skilled marketer who thrives in a fast-paced, cross-functional environment and is passionate about content, design, and digital and event marketing. This role is key in ensuring Hyperclear Tech Marketing maintains a strong brand presence for the group companies and delivers measurable impact through events and digital marketing initiatives.

Should you work from home, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location to deliver your best in terms of performance and productivity.