Marketing Communications Specialist

Mayfly Agri (Pty) Ltd; Durban; On-site; ZAR 300 000 - 500 000; Full time

Job summary

An established manufacturer in the agrochemical sector is on the lookout for a dynamic Marketing and Communications Manager. This role is pivotal in shaping the company's image through effective content management and branding strategies across Southern Africa. The successful candidate will oversee all communication channels, ensuring alignment with corporate guidelines while engaging with stakeholders at all levels. This position offers an exciting opportunity to lead innovative marketing initiatives, manage events, and enhance the company's presence in the market. If you're passionate about marketing and ready to make a significant impact, this is the role for you!

Qualifications

• 2+ years in a marketing communication role with industry experience preferred.
• Strong English and Afrikaans communication skills are essential.

Responsibilities

• Drafting marketing plans and managing budgets for promotions.
• Executing product communication and managing web content.

Skills

Marketing Communication

Content Management

Communication Skills

Presentation Skills

Stakeholder Management

Education

Tertiary Qualification in Marketing

Tertiary Qualification in Communication

Tools

Social Media Platforms

Digital Marketing Tools

Graphic Design Software

Job description

Marketing and Communications Manager
Reference: PTA-EV-1

An established manufacturer of specialised agrochemicals is seeking a dynamic Marketing and Communications Manager to build a strong company image through content management and structured branding processes in Southern Africa and by managing all internal and external communication channels (including social media), ensuring projects and branding are consistent with Regional and Corporate guidelines.

Duties & Responsibilities

Minimum requirements for the role:

1. Must have a tertiary qualification in Marketing and/or Communication.
2. Minimum 2 years' experience in a marketing communication position is essential.
3. Industry experience is preferred.
4. Good communication and presentation skills, specifically in English and Afrikaans, with the ability to interface with internal and external stakeholders of all levels.

The successful candidate will be responsible for:

1. Drafting an annual marketing promotion plan in conjunction with Head of Department after inputs from relevant team members in portfolio management and Regional Marketing Officers.
2. Keeping a good record of the approved annual marketing expense budget and reporting status monthly to the head of department.
3. Executing product and services communication (launches, campaigns, etc.).
4. Planning and implementing advertising in Agricultural publications, press releases, adverts, web placements, social media channels like Facebook, YouTube, Instagram, etc.
5. Responsible for conceptual design and execution of innovative display models and/or promotional items to be used for trade shows and other events.
6. Providing in-house artwork (for print) and multimedia generation.
7. Working closely with Designers to make marketing collateral (brochures, event invitations, multimedia, such as videos) where relevant.
8. Offering support to Business, Marketing Managers, Stewardship and AFAS programmes and Agents with their promotion requirements, for example sponsorships and Farmers' Days clothing, handouts, banners, gifts, etc.
9. Managing the Southern Africa Web communication, Websites and digital platform sites for the company and its relevant affiliates.
10. Identifying and discussing the relevance of all events that can serve as promotional platforms.
11. Managing, organizing and attending all events including Farmers Days, annual Agents' Conference, Expos and Trade Shows.
12. Requesting quotes from suppliers, getting approval from management for procurement, receiving orders, and processing invoices and payments.
13. Managing hospitality events as a customer service & promotion tool.
14. Proposing and contributing to product communication plan and communication initiatives (including web communication).
15. Maintaining the company's corporate image and identity in alignment with the communication department.
16. Managing the Trade name database in coordination with the global legal and registration department.
17. Ensuring new product names are registered as per Portfolio Manager requests.
18. Maintaining the Trade name summary.
19. Maintaining the alignment with AME Branding policy for all marketing as per global guidelines.
20. Ordering all company business cards.
21. Maintaining data libraries of all electronic collateral and content such as open designs files, stock image library and rendered files (print and multimedia).
22. Ensuring all contractual obligations are met in terms of hospitality, trade show agreements and others, in line with the company's legal requirements.

Please note that subsequent to the screening and shortlisting process, all further communication will be entered into, only with the shortlisted candidates.

Package & Remuneration: Market related