Marketing & Communications Executive-CAPE-TOWN

Want to revolutionize the future of education and do meaningful work that transforms future generations' lives?

New Zealand-based Edutech company Crimson Education was founded in 2013 from the idea that through personalised education we can transform students into the world leaders of tomorrow. Since then we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2400 tutors and consultants worldwide who work with over 20000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.

Position: Digital Marketing Coordinator

This role is responsible for:

1. Implementing effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google, and other paid advertising platforms.
2. Contributing to Crimson's paid digital marketing activity across multiple countries, working with regional digital marketing managers, country managers, local area marketing teams, and the global digital marketing team to drive results.
3. Building, testing, and optimizing paid ad campaigns to consistently improve performance.
4. Analyzing and reporting on campaigns, A/B tests, leads, revenue, and ROAS.

Leadership and Initiative

1. Participating as an active member of the global digital marketing team, contributing ideas and working on projects to improve structure and processes.
2. Testing and launching new paid digital channels.
3. Sharing digital marketing knowledge with global digital marketing team and local marketing teams.

Digital Campaign

1. Consistently launching paid digital advertising campaigns across several markets following global processes, guidelines, and budgets.
2. Selecting and designing A/B tests to consistently improve knowledge and results.
3. Consistently tracking leads, lead progress, and sales/revenue generated from your activities.

Analysis and Reporting

1. Analyzing and reporting on campaigns, A/B tests, leads, revenue, and ROI.
2. Contributing to developing Crimson's global digital marketing best practices and knowledge base.

What personal qualities are we looking for?

Technical Experience

1. At least 1 year of experience in a digital marketing role or similar.
2. Experience in executing and building Facebook Ads and Google Ads campaigns.

Soft Skills

1. Growth Mindset.
2. Strong attention to detail.
3. Excellent verbal and written communication skills.
4. Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
5. Ability to productively and efficiently collaborate with a globally dispersed team.
6. Analytical and problem-solving skills.
7. Exceptional learning agility.

Why work for Crimson?

1. Flexible working environment: you will be empowered to structure how you work.
2. Option to work from our many locations/remotely around the globe (role dependent).
3. Limitless development and exposure: our internal promotions/role changes made up 33% of all recruitment last year.
4. $1000 training budget per year: we love to level up!
5. Psychologist on staff.
6. Impressive fireside chats and workshops to help the team continuously level up.
7. Radical Candour is a feedback approach we live by.
8. We're a global player with 28 markets (and growing) across the globe!

If you're passionate about education and people and looking for a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

Please keep an eye on your spam email folder for correspondence from Team Tailor.

Key Skills