Marketing Co-ordinator (Textile / Fashion) – Port Elizabeth.
Established textile manufacturer is seeking Marketing Co-ordinator to join the team to coordinate and execute all marketing requirements of the company.
Duties and Responsibilities:
- Events & Tradeshows
- Book and correspond with show organisers.
- Responsible for all stand requirements and marketing materials
- Liaise with customer regarding stand ideas.
- Winter Wool festival
- Nampo
- Any other local or international show the company chooses to partake in
- Factory Tours
- Point of reference for factory tours of the Spinning plant
- Liaise with industry bodies and brokers
- Marketing
- Digital Marketing on all agreed platforms posting and presence
- Maintain and update website
- Re-branding of all Marketing materials – to update designs.
- All print & online media – Adverts & Articles.
- Create Mood board ideas for photoshoots- sourcing of models, knitwear, accessories
- To liaise with photographers’, videographers and designers for various Marketing needs.
- Ordering of all marketing supplies – pens, notebooks, USB’S, booklets etc.
- Design calendars, booklets etc.
- Content creation and branding
- Create high-quality content across various mediums including video, written articles, graphics and social media.
- Use storytelling techniques to connect emotionally with audience
- Collaboration with production, commercial sales and retail store
- Input to product/ yarn development by analysing key trends.
- Collaborate with sales departments to ensure content aligns with product offering and sales strategy.
- Assist with retail store (in-house brand) marketing requirements
- Sponsorships & Donations
- Responsible for coordinating all donations & sponsorships.
- Handle Conferences
- Corporate Social responsibility
- PR Media Communications
- Media relations & Public Relations
- Coordinate the company’s public image
- Interact and collaborate / synergies with sister related companies
- Data Driven Content Optimisation
- Monitor content performance using analytical tools and adjust strategy accordingly.
- Content adjustment
Requirements:
- Bachelor’s Degree in Marketing, Communications, Visual Arts or related field
- 3-year Experience in marketing and or communications
- Creative thinking
- Proficiency in MS office applications and content creation tools.
- Excellent writing, editing and verbal communication skills
- Understanding of social media trends, platform algorithms and audience behaviours.
- Photography or video production experience
- Multi-task orientated
- Valid driver’s license
- Ability to work independently
- Experience in the textile industry and or the fashion industry will be advantageous.