Marketing Co-ordinator Permanent Cape Winelands iSR3602

Digital Marketing & Design Coordinator to support and assist the Head of Marketing and to help manage all Digital Marketing and communication concerns.

Main Requirements :

• Relevant qualification in Marketing / Advertising or equivalent
• Preferably 1-2 years previous experience in similar role
• Proficient in InDesign, Photoshop, and Illustrator
• Active on social media
• Knowledge of CMS
• Excellent copywriting and copyediting skills
• Highly organized
• Strong attention to detail
• Knowledge of web analytics
• Must be proficient with the English language
• Excellent interpersonal & communication skills
• Ability to maintain a professional working relationship with all departments
• Flexibility and Accountability

RESPONSIBILITIES :

1. Content creation & copy editing :
   • Writing, reviewing, editing, and updating all marketing content of the Estate;
   • Assisting the creative team with the design of promotional material.
   • Bring creativity and inspiration to propose future content for the property.
   • Prepare well-structured drafts using digital publishing platforms;
   • Schedule content in line with global engagement strategies;
   • Conduct keyword research and use SEO guidelines to optimize content;
   • Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives;
   • Monitoring social media and company website metrics;
   • Coordinate with marketing and design teams to illustrate articles;
   • Measure web traffic to content (e.g. conversion and bounce rates);
   • Develop creative and engaging social media content;
   • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels;
   • Oversee, plan, schedule, and deliver content across different platforms;
   • Create engaging multimedia content (and/or outsource this effectively) across multiple platforms;
   • Develop, launch, and manage campaigns that promote our organization and brand;
   • Form key relationships with agreed influencers across the social media platforms;
   • Undertake audience research;
   • Manage and facilitate social media communities by responding to social media posts and developing discussions;
   • Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights;
   • Research and evaluate the latest trends and techniques.
2. Design :
   • Creation of collateral (including but not limited to graphic design, logos, brochures, estate advertisements, and press releases using InDesign)
   • Liaise with external design and print houses where necessary to ensure production deadlines are met
   • Liaising with all departments to execute their design needs.
3. Communication & Administrative Support :
   • Coordination and management of all Printed Collateral across the business
   • Distribution within departments
   • Monthly Stock Take to ensure levels are maintained
   • Quotes from relevant companies and orders (Pivotpress)
   • Coordination of Press Clippings and features administration including media database.
   • Coordination and supervision of Estate photo and video shoots
   • Assist with all communication between the local tourism offices, press offices, and partner organizations where required
   • Organizing and collating information of the Estate and retail brands for media requests
   • Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates to all Estate departments
   • Make up Media Bags when required marketing collateral
   • Managing the Marketing & PR diary
   • Assist the Manager with any other needs or requests they may have.

Key Skills : Abinitio, Apache Tomcat, Ethernet, Hotel Management, Financial Planning & Analysis, AV