Marketing Co-ordinator (Digital Marketing)

IIE Varsity College; Midrand; On-site; ZAR 300,000 - 500,000; Full time

Job summary

IIE Varsity College is seeking a Marketing Coordinator (Digital Marketing) to assist in the operational running of their marketing department. The successful candidate will manage digital initiatives, collaborate with various stakeholders, and perform essential administrative tasks to support overall marketing objectives. Applicants should ideally hold a Bachelor's Degree in Marketing with several years of relevant experience, particularly in SEO.

Qualifications

• Minimum of a Bachelor's Degree in Marketing or relevant field.
• 3 years admin experience preferably in a Marketing environment.
• 2 years SEO experience and website management.

Responsibilities

• Assist with marketing support and supplier communication.
• Conduct market research and analyze consumer rating reports.
• Manage specific marketing portfolio briefs from development to completion.

Skills

Marketing Analytics

SEO

Administrative Support

Communication

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Job description

Varsity College is an educational brand of The Independent Institute of Education (The IIE). The IIE enjoys the reputation of being at the forefront of private higher education in South Africa, and is registered with the Department of Higher Education and Training (DHET) to provide higher education qualifications accredited by the Council on Higher Education (CHE).

The IIE's Varsity College National Office in Waterfall (Midrand) has a vacancy for a Marketing Coordinator (Digital Marketing).

Duties and Responsibilities:

• Assist Digital Marketing Manager and Head of Marketing with marketing support.
• Liaise with marketing suppliers in co-ordinating and facilitating a smooth flow of services.
• General administrative duties and marketing co-ordination.
• Co-ordinating meetings and assisting with supplier communication.
• Fulfilling daily administrative tasks to ensure the functioning and coordination of the department’s activities including month end billing and invoicing.
• Assisting with the operational running of the marketing department and the attainment of its goals and objectives, as well as for the long-term growth of the company.
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.). Conducting market research and analysing consumer rating reports/ questionnaires.
• Support in organising various projects. Manage specific marketing portfolio briefs from development to completion.
• Update, monitor and ensure alignment of the digital touch points, including the various websites managed by the brand, digital leads landing pages and social media platforms. Working closely with the design studio, development team and the SEO agency on the day-to-day production. Assist the Digital Marketing Manager in the monitoring of key online marketing metrics to track success. Ensure that the brand message is consistent across all touch points.
• Please note that your responsibilities or duties will not be limited to the above but as per the requirements for the department.

Minimum Qualification Requirements:

• Minimum of a Bachelor's Degree in Marketing, Business or relevant field

Minimum Work Experience Requirements:

• 3 years admin experience preferably in a Marketing environment.
• 2 years SEO experience and website management.

Salary:

• Competitive salary commensurate with experience.

Application Response:

• Due to the high volume of CVs received, please note that personal contact with all applicants may not be feasible. Only candidates whose qualifications and skills closely align with the position requirements will be contacted for interviews.

The IIE Varsity College, IIE Vega and IIE MSA is an Equal Opportunity Employer. However, preference may be given to previously underrepresented groups in accordance with the South African Employment Equity Act. The company reserves the right to close or place the vacancy on hold at any time, without prior notice.