Marketing Co-Ordinator

Lkm Human Capital Solutions (Pty) Ltd; Gauteng; On-site; ZAR 25 000 - 45 000; Full time

Job summary

An established industry player is seeking a dynamic marketing coordinator to drive their marketing efforts. This role involves managing digital campaigns, conducting market research, and creating compelling content to engage target audiences. You will play a crucial part in executing marketing strategies, optimizing customer relationships through CRM systems, and representing the company at events. If you are passionate about marketing and looking to contribute to a company's growth, this opportunity is perfect for you. Join a forward-thinking team and make a significant impact in the marketing landscape.

Qualifications

• Bachelor's degree or certificate in marketing or related fields.
• 2-4 years of experience in digital marketing and content creation.

Responsibilities

• Conduct market research to identify trends and customer preferences.
• Manage social media and online advertising initiatives.
• Develop engaging content for various platforms.

Skills

Digital Marketing

Content Creation

Market Research

CRM Management

Event Planning

Education

Bachelor's Degree in Marketing

Certificate in Business

Job description

The marketing coordinator is responsible for all aspects of marketing, including content production, digital campaigns, and event organization, with the goal of engaging target audiences and supporting the company's growth.

Responsibilities:

1. Market Research and Analysis: Conduct market research to identify trends, customer preferences, and the competitive landscape. Analyze data to generate insights that inform marketing strategies.
2. Digital Marketing: Manage social media, email marketing, and online advertising initiatives. Optimize campaigns for lead generation, customer engagement, and conversion.
3. Customer Relationship Management: Utilize CRM systems and techniques to manage customer data, track interactions, and nurture relationships.
4. Market Strategy Execution: Implement marketing strategies aligned with company goals and target markets.
5. Content Creation and Management: Develop engaging content for websites, social media, and print materials. Ensure messaging and branding consistency across all channels.
6. Marketing Communications: Develop and execute marketing communication strategies, including creating marketing collateral, managing advertising campaigns, and public relations.
7. Event Planning and Participation: Coordinate and support industry events, trade shows, and exhibitions. Represent the company effectively at these events.
8. Analytics and Reporting: Monitor and analyze campaign performance using relevant tools. Provide regular reports on key metrics and insights.

Minimum Requirements and Qualifications:

• Bachelor's Degree or Certificate in Marketing, Business, Communications, or related fields.
• 2-4 years of marketing experience, focusing on digital marketing and content creation.