Marketing Campaign Manager

Exceed Human Resource Consultants; Cape Town; On-site; ZAR 30,000 - 60,000; Full time

Job summary

An established industry player seeks a dynamic marketing professional to lead integrated marketing strategies and campaigns. This role involves collaborating with various stakeholders to implement effective marketing communication across all platforms. You'll drive digital and social media initiatives, manage campaign budgets, and optimize processes for efficiency. If you have a passion for marketing and a knack for strategic thinking, this position offers an exciting opportunity to make a significant impact in a fast-paced environment. Join a team that values creativity and innovation, and help shape the future of marketing initiatives.

Qualifications

• 3+ years marketing experience managing integrated TTL campaigns.
• Digital marketing experience is highly advantageous.

Responsibilities

• Implement marketing communication strategies across traditional and digital channels.
• Manage campaign budgets and ensure alignment with marketing objectives.

Skills

Integrated Marketing Strategy

Digital Marketing

Campaign Management

Copywriting

Customer Segmentation

Budget Management

Education

3-year diploma or Degree in Marketing

Post graduate studies in digital marketing

Job description

Reference: 9976 MLR Consultant: Michelle le RouxJob Description:

1. Integrated Marketing Strategy
2. Implementation of marketing communication strategy - traditional & digital campaigns
3. Collaborate with agencies to integrate marketing strategy on all channels
4. Manage and coordinate the campaign implementation process, aligning with all internal & external stakeholders on objectives and timelines
5. Work with agency, Head of Brand and the Sales & Marketing executive to create campaign target goals
6. Responsible for all marketing communication across all platforms
7. Engages Head of Brand, the Sales & Marketing executive and relevant business owners in an advisory capacity to optimise campaign deliverables and marketing operational efficiency
8. Plan, implement and report on all campaign elements
9. Monitor & ensure the marketing strategy & initiatives are executed as planned.
10. Suggest new ideas for the integrated marketing strategy and tactics
11. Understand target customer segmentation of various external media (both traditional & digital) to identify suitable channels
12. Drive the roll-out of all digital and social media campaigns
13. Ensure the implementation of the digital strategy by driving brand awareness, consideration and acquisition across all platforms, working closely with the relevant external agency and internal stakeholders
14. Ensure the marketing strategy and all communication align with digital marketing campaigns
15. Understand digital & social media analytics and interpret the content and data
16. Manage campaign budgets
17. Campaign Process Management
18. Review of end-to-end campaign processes for efficiency and effectiveness
19. Set and drive strategic objectives and measurement of all campaigns together with the internal stakeholders
20. Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives
21. Identify business process and system improvements to streamline ways of work between internal & external stakeholders
22. Proofing creative & digital copy and detail checks across all campaign channels & platforms to mitigate the risk of errors early in the process, and ensure alignment to overall campaign | brand strategy
23. Create campaign framework and process for all the marketing campaigns
24. Create a robust process for internal & external campaign briefings, reviews and approvals
25. Scrutinise the current campaign process and make improvements
26. Liaise & manage the creative; digital & media agency and internal teams to coordinate marketing campaigns and priorities
27. Engagement Management with Strategic Partners
28. Manage the retail distribution Network to drive campaign initiates on the brands relevant platforms and channels
29. Build relationships and ensure alignment across marketing, operations, legal and agency teams
30. Facilitate regular campaign status and review meetings
31. Drive quarterly marketing alignment process for all stakeholders

Qualifications:

1. 3-year diploma or Degree in Marketing | Copy writing | Digital Marketing
2. Post graduate studies in digital marketing would be highly advantageous
3. 3+ years marketing experience, including managing integrated TTL campaigns
4. Digital marketing experience would be highly advantageous
5. Experience in financial services would be highly advantageous

How to Apply:

1. Email your comprehensive CV [e-mail].
2. If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
3. We reserve the right to only conduct interviews with candidates of choice.
4. Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.