Institutional Business Developer Cape Town South Africa

Exceed Human Resource Consultants; Cape Town; On-site; ZAR 300 000 - 600 000; Full time

Job summary

This innovative firm is seeking a dynamic marketing professional to lead integrated marketing strategies across traditional and digital platforms. You will collaborate with agencies and internal teams to ensure effective campaign implementation, optimize marketing initiatives, and drive brand awareness. With a focus on customer segmentation and analytics, you'll play a key role in enhancing operational efficiency and achieving strategic objectives. If you have a passion for marketing and a strong background in campaign management, this opportunity is perfect for you to make a significant impact in a collaborative environment.

Qualifications

• 3+ years marketing experience managing integrated TTL campaigns.
• Experience in financial services is highly advantageous.

Responsibilities

• Implement and manage marketing communication strategies across channels.
• Collaborate with agencies and internal stakeholders for campaign success.
• Monitor campaign performance and suggest improvements.

Skills

Integrated Marketing Strategy

Digital Marketing

Campaign Management

Stakeholder Engagement

Customer Segmentation

Creative Proofing

Education

3-year diploma or Degree in Marketing

Post graduate studies in digital marketing

Tools

Digital Analytics Tools

Job description

Reference: MLR Consultant: Michelle le Roux

Job Description: Integrated Marketing Strategy

Implementation of marketing communication strategy - traditional & digital campaigns.

1. Collaborate with agencies to integrate marketing strategy on all channels.
2. Manage and coordinate the campaign implementation process, aligning with all internal & external stakeholders on objectives and timelines.
3. Work with agency, Head of Brand and the Sales & Marketing executive to create campaign target goals.
4. Responsible for all marketing communication across all platforms.
5. Engages Head of Brand, the Sales & Marketing executive and relevant business owners in an advisory capacity to optimise campaign deliverables and marketing operational efficiency.
6. Plan, implement and report on all campaign elements.
7. Monitor & ensure the marketing strategy & initiatives are executed as planned.
8. Suggest new ideas for the integrated marketing strategy and tactics.
9. Understand target customer segmentation of various external media (both traditional & digital) to identify suitable channels.
10. Drive the roll-out of all digital and social media campaigns.
11. Ensure the implementation of the digital strategy by driving brand awareness, consideration and acquisition across all platforms, working closely with the relevant external agency and internal stakeholders.
12. Ensure the marketing strategy and all communication align with digital marketing campaigns.
13. Understand digital & social media analytics and interpret the content and data.
14. Manage campaign budgets.
15. Review of end-to-end campaign processes for efficiency and effectiveness.
16. Set and drive strategic objectives and measurement of all campaigns together with the internal stakeholders.
17. Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives.
18. Identify business process and system improvements to streamline ways of work between internal & external stakeholders.
19. Proofing creative & digital copy and detail checks across all campaign channels & platforms to mitigate the risk of errors early in the process, and ensure alignment to overall campaign | brand strategy.
20. Create campaign framework and process for all the marketing campaigns.
21. Create a robust process for internal & external campaign briefings, reviews and approvals.
22. Scrutinise the current campaign process and make improvements.
23. Liaise & manage the creative; digital & media agency and internal teams to coordinate marketing campaigns and priorities.
24. Manage the retail distribution Network to drive campaign initiatives on the brand's relevant platforms and channels.
25. Build relationships and ensure alignment across marketing, operations, legal and agency teams.
26. Facilitate regular campaign status and review meetings.

Qualifications:

3-year diploma or Degree in Marketing | Copy writing | Digital Marketing. Post graduate studies in digital marketing would be highly advantageous.

3+ years marketing experience, including managing integrated TTL campaigns. Digital marketing experience would be highly advantageous. Experience in financial services would be highly advantageous.

How to Apply:

Email your comprehensive CV. If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.

We reserve the right to only conduct interviews with candidates of choice. Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.