Marketing Campaign Coordinator: Brand & Growth

TFG Limited; South Africa; On-site; ZAR 223,200 - 334,800; Full time

Job summary

TFG Limited is seeking a Marketing Coordinator II responsible for executing marketing campaigns and managing project timelines. You will work closely with both internal teams and external partners to ensure effective brand messaging and resource allocation.

The ideal candidate has a Marketing Diploma or Degree, along with 1-2 years of experience in a similar role. Strong digital proficiency and organizational skills are essential, along with the ability to thrive in a fast-paced environment.

Qualifications

• 1-2 years Experience as a Brand/Marketing Coordinator.
• Strong digital proficiency.
• Ability to multi-task in a fast-paced environment.

Responsibilities

• Coordinate delivery of the 52-week business campaign calendar.
• Facilitate communication with internal and external parties.
• Monitor competitor activity and recommend actions based on insights.

Skills

Digital proficiency in Microsoft Office

Analytical thinking

Organisational skills

Interpersonal skills

Customer centricity

Education

Marketing Diploma or Degree

Relevant Tertiary Qualification

Job description

The Marketing Coordinator II is responsible for executing marketing campaigns and managing project timelines and deliverables. This role works closely with internal teams and external partners to ensure campaigns are delivered effectively and on brand. It also contributes to performance tracking and resource coordination.

Responsibilities

• Marketing Strategy: Demonstrate understanding of the overall strategy, provide & introduce newness, creativity & innovation into the brand plans. Ensure all communication outputs are on-brand & on-brief.
• Campaign roll-out: Timeous & effective co-ordination & delivery of the 52-week business campaign calendar across all instore & digital communication channels.
• Communication: facilitate communication with relevant internal & external parties, maintain the brand image & identity across all marketing interfaces with comprehensive & accurate briefing. Identify, drive & co-ordinate brand exposure across all appropriate channels.
• Creativity & innovation: show creativity & original thinking in-line with strategy & seek to capitalise on new opportunities to maximise brand reach & engagement.
• Research: Review our own communication against KPIs & monitor competitor activity. Recommend actions based on insights & learnings

Qualifications

• Relevant Tertiary Qualification
• A Marketing Diploma or Degree would count in your favour
• 1-2 years Experience as a Brand/Marketing Coordinator

Skills:

• Computer literate, with strong digital proficiency in Microsoft Office, AI tools/applications, and social media platforms.
• Good organisational & interpersonal skills
• Analytical thinking & a strategic approach to work
• High degree of detail orientation & conscientiousness
• A passion for retail & the fashion environment with commercial awareness
• The ability to multi-task in a fast-paced environment – problem-solver with speed & agility
• Open minded, customer centric & proactive - make things happen
  Stay abreast of competitor activity, market trends, best practice

Behaviours:

• Business Insight - applies market and business insights in order to drive organisational objectives
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
• Customer Focus - understands, anticipates, and meets the needs and expectations of customers
• Decision Quality - consistently makes timely, well-rounded and informed decisions
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

About Us

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?

About the Team

Exact offers great value everyday essentials and is renowned for its trend-appropriate range of quality, well-priced contemporary fashion for the whole family.