Marketing Assistant - Toy Distribution

Job Title: Marketing Assistant Toy Distribution (LEGO Official Distributor)

Location: Kempton Park, East Rand, Johannesburg, South Africa

Company Overview: Our client is a leading toy distribution company based in Kempton Park, South Africa, and the official distributor of LEGO products throughout Sub-Saharan Africa. With a strong commitment to innovation and fun, they are looking for a dynamic, creative Marketing Assistant to join their growing team.

Position Overview: As the Marketing Assistant, you will work closely with the marketing team to support and implement creative campaigns that drive brand awareness, customer engagement, and sales.

Key Responsibilities:

1. Social Media Management: Create and schedule engaging, creative posts across social media platforms (Facebook, Instagram, Twitter, etc.) to promote our customers' brand and interact with their audience.
2. Content Creation: Use tools such as Canva (and other design platforms) to design creative content (graphics, videos, and photos) that aligns with the LEGO brand.
3. Promotions & Campaigns: Conceptualize and execute exciting, out-of-the-box promotions (e.g., giveaways, discounts, events) to boost sales and engage customers.
4. Event Planning: Assist in organizing and executing special events like holiday promotions, Back-to-School campaigns, and other seasonal activities to drive brand visibility and retail sales.
5. Brand Consistency: Ensure all marketing materials and communications are consistent with LEGO's global brand guidelines.
6. Market Research: Monitor industry trends and competitor activities to identify new opportunities for creative marketing strategies.
7. Reporting & Analytics: Assist in tracking the performance of marketing campaigns, providing insights to improve future promotions.

Skills & Qualifications:

1. Education: Preferred, Bachelor's degree or equivalent in Marketing, Communications, or a related field.
2. Experience: Minimum of 1-2 years of marketing experience, ideally in a retail, toy, or distribution environment.
3. Design Skills: Proficiency in design tools such as Canva (experience with Adobe Creative Suite or similar is a plus) to create eye-catching and shareable content.
4. Creativity: A strong creative mindset with the ability to generate innovative and engaging marketing ideas to drive sales and build brand awareness.
5. Social Media Knowledge: Understanding of social media trends, audience engagement strategies, and platform-specific content creation.
6. Organizational Skills: Excellent time management skills and the ability to manage multiple tasks and campaigns.
7. Communication: Strong written and verbal communication skills with an eye for detail.
8. Proactive: Ability to work independently and collaborate effectively with the marketing team.

Location: Candidates should ideally be based in the East Rand of Johannesburg or willing to commute to the Kempton Park area.

Preferred Qualifications:

1. Experience in organizing influencer campaigns or partnerships.
2. Knowledge of the South African toy market and consumer behavior.
3. Experience in event planning or project management.

Benefits:

1. Competitive salary based on experience.
2. Work with a globally recognized brand.
3. Opportunities for professional growth and career development.
4. Join a fun, creative, and dynamic team in the toy industry.