Marketing Assistant - Contract

The Legends Agency; Cape Town; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A leading company is seeking a proactive Marketing Assistant to support lead generation for their AI tool, targeting firms in the UK and Ireland. This remote 3-month contract role involves executing outreach campaigns, qualifying leads, and booking product demos, ideal for candidates with B2B experience and strong communication skills.

Qualifications

• 1-3 years of experience in B2B outbound or marketing assistant roles.
• Excellent written communication and follow-up skills.
• Comfortable using outreach tools.

Responsibilities

• Execute cold outreach campaigns to generate product interest.
• Prequalify leads based on firm size, role, and product relevance.
• Book demo calls and track engagement metrics.

Skills

B2B outbound

Marketing

Lead Qualification

Education

Diploma

Tools

Hunter

Apollo

Lemlist

LinkedIn

CRM

Job description

Marketing Assistant - Lead Generation & Demo Booking
Help scale a fast-growing AI tool through smart outreach
Marketing | R22 500 - R25 000 | Remote | Contract

About the role
We're seeking a proactive and results-driven Marketing Assistant to help fill a growing sales pipeline with high-quality demo bookings. This role is ideal for someone who excels at outreach, follow-up, and lead qualification. You'll work with digital tools to identify, engage, and prequalify decision-makers at accounting firms and guide them toward scheduling product demos. Your core mission: turn interest into booked calls by showcasing value and asking the right questions.

Key responsibilities

• Execute cold outreach campaigns via email, LinkedIn, and phone to generate product interest
• Use tools like [URL Removed] LinkedIn Sales Navigator, and online directories to source and qualify leads
• Target firms in the UK and Ireland, especially those using Xero and QuickBooks
• Prequalify leads based on criteria such as firm size, role, and product relevance
• Convert engaged leads into demo bookings via email and phone follow-ups using GoHighLevel (GHL)
• Track engagement metrics such as email opens and clicks to identify warm prospects
• Clearly communicate the product's value and handle objections during follow-up calls
• Book demo calls directly into the founder's calendar or sales team schedule
• Log outreach activity and maintain accurate CRM records

About you

• 1-3 years of experience in B2B outbound or marketing assistant roles (SaaS or agency experience is a plus)
• Excellent written communication and follow-up skills
• Comfortable using outreach tools (Hunter, Apollo, Lemlist, LinkedIn, CRM)
• Highly self-motivated and results-driven
• Bonus: experience targeting or selling to accounting or professional services firms

Contract duration: 3-month contract with the possibility to transition to permanent
Performance target: 20-30 qualified demo bookings per month

Desired Skills:

• Marketing
• Marketing Assistant
• B2B outbound
• SaaS
• Hunter
• Apollo
• Lemlist
• LinkedIn
• CRM

Desired Work Experience:

• 2 to 5 years

Desired Qualification Level:

• Diploma