Marketing Assistant | Archive

TFG (The Foschini Group); Wes-Kaap; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading retail company in South Africa is looking for a Marketing Assistant to support the marketing team in executing impactful campaigns and coordinating in-store experiences. The ideal candidate will have a degree in marketing and 1–3 years of relevant experience in fashion or lifestyle brands. This role involves managing campaign briefings, coordinating special events, and analyzing marketing data. It offers opportunities for growth in a dynamic retail environment.

Qualifications

• 1–3 years of marketing experience, ideally within fashion or lifestyle brands.
• Exposure to in-store marketing and brand activations.
• Experience working with fashion campaigns and seasonal promotions.

Responsibilities

• Support marketing team in delivering impactful campaigns.
• Coordinate fashion marketing initiatives and seasonal launches.
• Assist in briefing creative teams and managing digital content.

Skills

Proficient in Microsoft Excel (Intermediate to Advanced)

Strong PowerPoint presentation skills

Strong understanding of fashion trends

Excellent project management skills

Confident communicator

Skilled in analysing campaign data

Education

Diploma or bachelor’s degree in marketing or related field

Job description

Job Description

A challenging opportunity has arisen within the Archive brand of the company for a Marketing Assistant. If you would like the opportunity to join a leading retailer in South Africa and possess the following skills/abilities, then this is the ideal position for you. The purpose of the role will be to support the marketing team in delivering impactful, trend-driven campaigns and in-store experiences that elevate brand visibility and drive customer engagement. This role is essential in coordinating fashion marketing initiatives, supporting seasonal launches, and ensuring seamless execution across all Archive touchpoints.

Key Responsibilities

Brand Campaigns & Fashion Marketing Coordination

• Schedule and coordinate seasonal campaign briefings and brand alignment meetings
• Take detailed minutes and track action items for cross-functional teams
• Compile post-campaign performance reports with insights on customer engagement and sales uplift
• Prepare and distribute internal communications (DI) for visual merchandising and store teams
• Manage digital content schedules for in-store media screens and fashion lookbooks
  
  

Store Launches & Retail Activations

• Assist in briefing creative teams on campaign artwork, window displays, and POS collateral
• Set up promotional mechanics on the loyalty/rewards platform for new store launches
• Liaise with artists, DJs, and suppliers for launch day activations and fashion events
• Support the execution of experiential marketing initiatives, including styling sessions and pop-ups
  
  

General Marketing Support

• Create and manage e-waybills for sample dispatch and promotional materials
• Coordinate till slip advertising schedules and artwork approvals
• Schedule and publish content across social media platforms, including DJ Series and influencer collaborations (Saturday support: 2–3 hours)
• Assist the Senior Trade Marketing Coordinator with seasonal campaigns, fashion events, and in-store activations
• Provide ad hoc support on trend research, competitor analysis, and campaign planning
  
  

Qualifications And Experience

• Diploma or bachelor’s degree in marketing, Fashion Communication, or a related field
• 1–3 years of marketing experience, ideally within fashion, lifestyle brands, or FMCG
• Exposure to in-store marketing, visual merchandising, or brand activations
• Experience working with fashion campaigns, seasonal launches, or trend-driven promotions
• Ability to interpret fashion trends and translate them into marketing messaging and visuals
  
  

Skills

• Proficient in Microsoft Excel (Intermediate to Advanced)
• Strong PowerPoint presentation skills
• Strong understanding of fashion trends, consumer behaviour, and retail marketing cycles
• Excellent project management and organisational skills
• Confident communicator with the ability to collaborate across buying, visual merchandising, and digital teams
• Skilled in analysing campaign data, drafting compelling messaging, and presenting insights visually and in writing
  
  

Behaviours

• Business Insight - applies market and business insights in order to drive organisational objectives
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
• Customer Focus - understands, anticipates, and meets the needs and expectations of customers
• Decision Quality - consistently makes timely, well-rounded and informed decisions
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
  
  

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

About Us

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?