Marketing Assistant

Mattel, Inc.; Gauteng; On-site; USD 25,000 - 35,000; Full time

Job summary

A leading global toy company is seeking a Marketing Assistant to support brand strategies and initiatives. This role offers hands-on experience in a dynamic environment, collaborating with Sales, Media, and PR teams. Ideal candidates are passionate about the toy industry, with a strong background in marketing and excellent communication skills.

Qualifications

• Bachelor's degree in relevant field preferred.
• Strong communication and writing skills.
• Familiarity with digital marketing channels.

Responsibilities

• Implement brand strategies and marketing action plans.
• Coordinate content and digital marketing campaigns.
• Prepare reports on brand activity performance.

Skills

Communication

Collaboration

Analytical mindset

Proactive problem-solving

Attention to detail

Education

Bachelor's degree in Marketing, Business Administration, Economics, or related field

Tools

MS Office

Job description

It's our heritage and it's also our future.

Because we don't just make toys.

We create innovative products and experiences that inspire, entertain, and develop children through play.

Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives, extending into all our brands, partners, and suppliers.

The Opportunity

As a Marketing Assistant, you will be an integral part of the local marketing team, supporting the execution of brand strategies and marketing initiatives of the Mattel brand.

This role provides hands-on experience in product management and campaign execution while ensuring alignment with global brand guidelines.

You will collaborate closely with teams including Sales, Media, and PR to contribute to the success of our brands in the local market.

This position offers an excellent opportunity to gain practical marketing experience working with a globally recognized brand in a dynamic, creative industry. The role is based in Johannesburg and is part of the Mattel South Africa Marketing Team.

The position is a 1-year temporary contract.

Primary Responsibilities

• Assist in implementing brand strategies and marketing action plans.
• Contribute to media and digital marketing initiatives by coordinating content and campaigns.
• Support retail marketing activations in partnership with trade marketing teams.
• Collaborate with internal teams and external agencies to execute marketing initiatives.
• Help prepare reports and presentations on brand activity performance.

What We're Looking For

• Passion for the toy industry and eagerness to learn about Mattel brands.
• Strong communication and collaboration skills as a team player.
• Highly motivated, detail-oriented, and proactive problem-solver.
• Analytical mindset with the ability to interpret data.
• Interest in Brand Marketing and basic understanding of digital channels (social media, e-commerce).
• Ability to manage multiple tasks in a fast-paced environment with attention to detail.
• Proficiency in MS Office, especially Excel and PowerPoint.

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Economics, or related field.
• Previous internship or project experience in marketing, FMCG, retail, or digital marketing is a plus.
• Strong communication and writing skills.

Don't meet every requirement? At Mattel, we are committed to building a diverse and inclusive workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification, we encourage you to apply. You may be the right candidate for this or other roles.

What It's Like To Work Here

We are a purpose-driven company aiming to empower the next generation to explore childhood and reach their full potential.

Our core behaviors include:

• We collaborate: Working as one team with shared values and goals.
• We innovate: Always seeking new ways to create innovative products and experiences.
• We execute: Striving for excellence and accountability to deliver results.

Our Approach to Hybrid Work

We support a hybrid work model to promote growth, wellbeing, and flexibility, combining in-person collaboration with tech-enabled remote work.

Who We Are

Mattel is a leading global toy company with a strong portfolio of children's entertainment franchises, including Barbie, Hot Wheels, Fisher-Price, and more. We create products and experiences that inspire and develop children through play.

Our products are available worldwide, and we operate in 35 locations in collaboration with major retail and e-commerce partners.

Founded in , Mattel is proud to be a trusted partner in empowering children globally. We are recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators.

Visit us at and . Mattel is an Affirmative Action / Equal Opportunity Employer, welcoming all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.