Marketing Assistant

Project Growth; Cape Town; On-site; ZAR 20,000 - 30,000; Full time

Job summary

A growing wellness brand is seeking a Marketing Assistant for a remote role. Responsibilities include social media management, content creation, and campaign analysis. The ideal candidate should possess strong analytical and creative skills and have a passion for the wellness industry. This opportunity offers the chance to make a significant impact in a dynamic environment.

Qualifications

• 2+ years experience in marketing or social media management.
• Background in content creation and graphic design.
• Experience working with startups and business launches.

Responsibilities

• Manage and optimize content across multiple social media platforms.
• Create graphics and videos for marketing materials and social media.
• Analyze campaign data and optimize strategies.

Skills

Proficiency in Klaviyo

Social Media Management

Graphic Design

Video Editing

Analytical Skills

Fluent English Communication

Organizational Skills

Tools

Canva

CapCut

Adobe Suite

Figma

Job description

Our client, a growing wellness brand, is seeking a Marketing Assistant to support the launch, scaling, and growth of their business. This role requires someone who can wear multiple hats, from social media management to content creation, campaign analysis, and technical support. If you have a mix of creative, analytical, and technical skills, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

• Social Media & Content Management – Manage and optimize content across multiple platforms, including Meta, TikTok, YouTube, LinkedIn, Pinterest, and podcast platforms, ensuring brand consistency and audience engagement.

• Campaign Strategy & Execution: Brainstorm and contribute to marketing campaign ideas to support business growth and engagement.

• Content Creation & Design: Create compelling graphics and edit videos (will be provided with raw assets) for marketing materials, social media, and promotions.

• Community Engagement: Monitor social media interactions, respond to comments/messages, and foster relationships with the audience.

• Marketing Analytics: Analyze campaign data and performance metrics via Klaviyo to optimize marketing strategies

Secondary Responsibilities (Highly desirable, but Not Required):

• Process Improvement & Support: Assist with system integrations and technical support for tools like WebKul (multi-vendor marketplace) if needed.

What Success Looks Like

• Strong Online Presence: Increased engagement, visibility, and brand recognition across social media and podcast platforms.

• Data-Driven Marketing: Effective campaign analysis and optimization based on performance insights.

• Creative & Impactful Content: High-quality graphics, videos, and written content that align with brand messaging.

• Seamless Collaboration: Ability to support different areas of the business with a proactive and solutions-driven approach.

Qualifications

Experience

• 2+ years experience in marketing, social media management, or a similar role.

• Background in content creation, graphic design, or video editing.

• Experience working with startups and being part of business launches.

Skills

• Proficiency in Klaviyo and social media scheduling tools is required.

• Strong analytical skills to track and interpret campaign performance metrics.

• Ability to create and edit graphics and videos using design tools (Canva, CapCut, Figma, Adobe Suite, or similar).

• Fluent English communication skills, written and verbal.

• Strong organizational and multitasking abilities.

Preferred Skills (Highly Advantageous but Not Required)

• Experience with WebKul (multi-vendor marketplace) and other tech integrations.

• Basic knowledge of website integrations and automation tools.

Preferred Traits

• Highly adaptable and comfortable wearing multiple hats.

• Creative thinker with a strong eye for design.

• Data-driven mindset with attention to detail.

• Interest in the health and wellness industry is a nice to have

• Self-motivated, proactive, and eager to contribute to a growing business.

Opportunity

This is an exciting opportunity to play a pivotal role in launching and scaling a wellness brand. As a Marketing Assistant, you will contribute to various aspects of marketing, design, analytics, and engagement. If you are looking for a dynamic role where you can make a real impact, we encourage you to apply.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets