Marketing and Sales Specialist (Automotive)

Tyron Consultancy; Johannesburg; On-site; USD 40,000 - 70,000; Full time

Job summary

A leading company in the civilian armoured vehicle industry is seeking a Marketing & Sales Specialist to drive brand awareness and convert leads into high-value sales. This pivotal role combines strategic marketing activation with direct sales support, requiring a background in luxury branding and experience in marketing-centric roles.

Qualifications

• 5–7 years’ experience in a marketing-centric role with sales activation.
• Experience in FMCG, luxury goods, or high-value automotive preferred.
• Demonstrated success in converting marketing leads into sales.

Responsibilities

• Develop and manage marketing strategies across various channels.
• Conduct market research to identify trends and client needs.
• Nurture marketing leads through tailored communication.

Skills

Analytical skills

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

CRM systems (Salesforce, HubSpot)

Digital marketing platforms (SEO, SEM, social media, CMS)

Job description

Marketing and Sales Specialist (Automotive) – Johannesburg.

A niche market leader in the civilian armoured vehicle industry is seeking a dynamic and results-driven Marketing & Sales Specialist to join their high-performance team in Johannesburg North.

This role blends strategic marketing activation (60%) with direct sales support (40%), playing a pivotal part in driving brand awareness and translating leads into high-value sales.

The ideal candidate will bring a refined understanding of luxury branding, client engagement, and sales conversion strategies, while also having the capability to deputise for the Sales Manager when needed.

This is a rare opportunity to work with a prestigious, security-focused product aimed at high-net-worth clients and organisations

Minimum Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field
• 5–7 years’ experience in a marketing-centric role, with sales activation responsibilities
• Experience in FMCG, luxury goods, high-value automotive, or similar industries preferred
• Demonstrated success in converting marketing leads into sales
• Experience executing high-impact marketing campaigns
• Prior supervisory or project leadership experience advantageous
• Proficiency in digital marketing platforms (SEO, SEM, social media, CMS)
• Experience with CRM systems (e.g., Salesforce, HubSpot)
• Strong analytical, project management, and communication skills
• Valid driver’s license and willingness to travel nationally if required

Duties and Responsibilities:

• Develop and manage marketing strategies across digital, print, social, and direct channels
• Conduct market research to identify trends, competitors, and client needs
• Nurture marketing leads through the funnel via tailored communication and content
• Coordinate content creation in line with luxury brand standards
• Manage CRM data with the Leads Manager for accurate tracking and reporting
• Plan and host activations, private viewings, and engagement events
• Sales Support & Manager Deputisation
  • Collaborate with Sales Manager to ensure seamless lead handovers
  • Support client presentations, product demos, and negotiations
  • Build and maintain strong client relationships
• Step in during Sales Manager’s absence to:
  • Oversee daily sales operations and team productivity
  • Conduct briefings and set team targets
  • Handle escalations and complex sales scenarios
  • Monitor sales against targets and implement corrective actions