Marketing And Sales Analytics Specialist

Bestmed Medical Scheme; Pretoria; On-site; ZAR 300,000 - 700,000; Full time

Job summary

An established industry player in the healthcare sector is seeking a skilled professional to enhance their marketing and sales analytics efforts. This role involves reporting on membership metrics, conducting in-depth data analysis, and preparing strategic recommendations to drive growth. The ideal candidate will have a strong background in marketing and sales, with advanced skills in Excel and digital marketing tools. Join a dynamic team that values innovation and professional development, and be part of a culture that celebrates success and fosters a supportive work environment. This is an exciting opportunity to contribute to a mission-driven organization dedicated to improving healthcare services for South Africans.

Benefits

23 days annual leave

Life cover

Disability benefits

Funeral cover

Pension fund

Medical aid

Free parking

Free WiFi

Free refreshments

Access to fitness facilities

Qualifications

• Minimum 5 years experience in Marketing or Sales with data analysis responsibilities.
• Advanced Excel expertise required for data interpretation.

Responsibilities

• Report on membership metrics and assist with data analysis.
• Prepare marketing and sales analytics and make growth recommendations.

Skills

Digital Marketing

Data Analysis

Google Analytics

Marketing Automation

Social Media Management

Education

Grade 12 with Mathematics or Maths Literacy

Diploma / Degree in Information Systems, Statistics, or Financial Management

Tools

Advanced Excel

Salesforce Marketing Cloud

MailChimp

HubSpot

Job description

Bestmed is a nonprofit mutual medical scheme registered with the Council for Medical Schemes. We have been providing healthcare to the lives of South Africans for over 60 years.

Bestmed strives to be an employer of choice by:

1. creating a Personally Ours culture where we can all contribute in our unique way to make Bestmed the best employer for our Talent.
2. creating an environment that optimises individuals to contribute their best version of themselves.
3. promoting a highly engaged workforce in a performance enabling environment where employees are valued and rewarded for their commitment and dedication.

Bestmed offers an exceptional benefit programme and competitive packages including 23 days annual leave and a workday of only 8 hours including a 30 min break. Permanent employees have the options of life cover, disability benefits, funeral cover, pension fund, medical aid and more. Access to development opportunities are plentiful. Office benefits include free parking, free WiFi, landline phone allowance and free refreshments. Bestmed Heartbeats also have access to fitness facilities and running clubs such as an onsite gym, the Bestmed Athletics Club, Pilates and the Tempo Wellness Programme (T&C apply). Many team interactions, recognition programmes and incentives make your support structure one with lots of fun, laughter and something to strive towards. We celebrate your successes, endurance and life events with you. We constantly strive to innovate for you and by you.

If you are willing to lead the way, go the extra mile, do the right thing, be upbeat and play for the team, you may be the perfect candidate to join a journey that is Personally Yours with Bestmed!

We are committed to ensuring that all employees have opportunities for professional development as well as fair compensation and employee benefits. We are also committed to ensuring a congenial and collegial work environment where innovation is welcomed and encouraged. As such, we reinforce a culture of zero tolerance towards any forms of inappropriate behaviour, abuse (including abuse of power, privilege or trust), harassment or exploitation of any kind to safeguard our members, employees and partners. This is our top priority and we take our responsibilities extremely seriously. All employees are required to share in this commitment through our Code of Conduct.

Bestmed is an equal opportunity, disability-confident employer and we are committed to achieving the highest standards of diversity, fairness and equality. We conduct the most appropriate pre-employment assessments and verification checks to ensure that high standards are maintained. Should you have a disability and require any additional support, please contact us at [insert contact information].

Bestmed reserves the right to schedule and cancel assessments and interviews. Bestmed also reserves the right not to make a placement.

Duties & Responsibilities

The primary purpose is to report on Bestmed total existing and new membership metrics as well as per sales channel (advisor channel, direct sales, corporate, individual, etc). Assist with member data analysis and interpretation. Prepare and present marketing and sales analytics such as market size, competitor analysis, market and sales channel analysis, market trend analysis, pricing analysis and competitor scheme options analysis) and make recommendations assisting towards scheme growth. Utilise proven primary and secondary market research methods to produce high quality and timely research deliverables.

• Market Insights
• Competitor Segment, Employer Groups and medical scheme option Analysis
• Sales Support for Scheme Growth
• Product Specific and Advisor Accreditation Test
• Reporting

Desired Experience & Qualification

Qualification

• Grade 12 with Mathematics or Maths Literacy (Mathematics on a symbol E or higher. Maths Literacy on a symbol C or higher)
• Diploma / Degree (Information Systems or Statistics or Financial Management or equivalent)

Experience

• Minimum 5 years of experience in a Marketing, Sales or similar role with responsibilities that include data analysis and interpretation
• Advanced Excel expertise required

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management