Marketing And Crm Manager

Toyota Financial Services (South Africa) Limited; Gauteng; On-site; ZAR 300 000 - 700 000; Full time

Job summary

An established industry player is seeking a dynamic Marketing and CRM Manager to enhance brand awareness and drive customer retention strategies. This role involves developing innovative marketing initiatives and managing a team to ensure a seamless digital customer experience. You will collaborate with various divisions and dealer networks to support sales and market share growth. If you have a passion for marketing and a proven track record in customer relationship management, this is a fantastic opportunity to make a significant impact in a leading organization.

Qualifications

• 6-8 years in Marketing and Media, with team management experience.
• Proficient in Customer Retention Management and digital platforms.

Responsibilities

• Drive national marketing and customer retention management initiatives.
• Develop and implement strategies to enhance brand presence and market share.
• Ensure customer excellence through effective interaction and service.

Skills

Marketing Strategy

Customer Relationship Management

Digital Marketing

Team Management

Data Analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Job description

Marketing and CRM Manager

The role of the Marketing and CRM Manager is to drive and support the awareness of the Toyota Financial Services brand and products through various marketing initiatives.

Develop and drive the Customer Relationship Management (CRM) strategy through our dealer network and internally by ensuring a seamless digital customer experience. Working closely with all divisions within Toyota Financial Services, Toyota South Africa Marketing, as well as the Toyota, Lexus, and Hino Dealer networks, to support new and used vehicle sales, market share, finance, and insurance penetrations through conquest and retention strategies.

Duties & Responsibilities

1. Drive and oversee marketing and customer retention management on a national basis.
2. Develop and implement marketing strategies, channels (including digital), and branding to support the TFSSA medium-term business plan and growth strategies.
3. Develop, implement, and drive marketing and CRM initiatives to enhance the Brands, service offering, and market share across all product lines.
4. Responsible for the Brands Corporate Identity internally and externally.
5. Drive the Company's digital growth and ensure an enhanced presence, maintaining best-in-class standards.
6. Create and build fit-for-purpose marketing and CRM solutions to increase sales for the Organization.
7. Manage and report on cost usage that reflects delivery of planned work within agreed parameters.
8. Track and report on tangible benefits of Marketing and CRM initiatives.
9. Ensure customer excellence through interaction with internal and external customers throughout all business activities.
10. Align marketing and CRM activities with stakeholders at Toyota South Africa and marketing agencies.
11. Ensure continuous process improvement to enable effective operational processes.
12. Implement innovative ideas to enhance sales and increase profit.
13. Oversee customer retention management on a national basis.
14. Facilitate the implementation of customer retention management initiatives and projects.
15. Generate and implement tactics to increase back-to-back customer retention rates in line with global figures.
16. Analyze information and reports to identify trends, discrepancies, and inconsistencies for decision-making purposes.
17. Deploy integrated risk management, governance, and compliance frameworks throughout the area of responsibility.
18. Demonstrate leadership behavior through personal involvement, commitment, and dedication in support of organizational values.
19. Manage the team by executing management responsibilities and create an environment that encourages employee growth and performance excellence.

Desired Experience & Qualification

1. 6 - 8 Years Experience in Marketing, Advertising, and Media (including digital)
2. 4 - 6 Years Experience managing a team.
3. Active experience in Customer Retention Management and using digital platforms will be advantageous.
4. Bachelor's degree in Marketing (preferred) or Bachelor's degree in Business Administration or Management.

Package & Remuneration

Market Related Cost to Company package.