Marketing and Brand Manager

Integration Resourcing; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading mixed-use property development in Cape Town seeks a Strategic Brand & Marketing Manager. This senior position involves overseeing strategic initiatives, brand development, and stakeholder engagement to elevate the company's vision and commercial objectives. The ideal candidate boasts extensive marketing experience, exemplary leadership qualities, and a solid grasp of integrated marketing communications.

Qualifications

• A minimum of 7 years of strategic marketing experience, including team leadership.
• Experience in developing multi-channel marketing strategies.
• Strong analytical skills and experience with digital marketing tools.

Responsibilities

• Lead the strategic development of marketing initiatives across the organization.
• Oversee the marketing team to create integrated campaigns.
• Build and sustain relationships with key stakeholders.

Skills

Leadership

Integrated Marketing Communications

Stakeholder Engagement

Data Analytics

Public Relations

Education

Relevant tertiary qualification in marketing, communications, or business strategy

Tools

Google Analytics

CRM systems

Job description

Our Client is a mixed-use property development in Cape Town combining office, retail, residential and leisure components in an integrated, stimulating and aesthetically pleasing urban environment.

An exciting opportunity has arisen for a forward-thinking, strategic, and experienced Strategic Brand & Marketing Manager to join their leadership team. This senior role is ideal for a visionary marketing professional who excels in brand strategy, integrated communications, stakeholder engagement, data analytics, and high-impact project leadership.

Purpose of the Role:
To lead the strategic development and implementation of brand, marketing, and communications initiatives across the organisation, ensuring alignment with the broader vision, commercial objectives, and stakeholder expectations.

Key Strategic Responsibilities:
• Actively shape and drive companywide strategic objectives as a core senior management team member.
• Develop and implement long-term brand and marketing strategies
• Elevate the brand and affiliated entities through unified messaging, place branding, and value-driven narratives that resonate with diverse audiences.
• Build and sustain strategic relationships with key internal and external stakeholders, including media, partners, sponsors, and property owners.
• Spearhead a data-led approach to marketing—using analytics, feedback, and market insights to inform decision-making, improve ROI, and refine audience targeting.
• Lead the marketing team in creating integrated campaigns that blend content, digital platforms, events, and PR into a cohesive strategy.
• Oversee the design and delivery of flagship community events
• Identify and secure strategic sponsorships and partnerships that extend brand reach and align with precinct priorities.
• Lead the planning and delivery of special projects.
• Guide the development and evolution of digital assets, including CRM, CMS, and social media, to ensure consistent messaging and audience engagement.
• Oversee the editorial direction and production of signature publications
• Ensure fiscal discipline by planning, managing, and reporting marketing and events budgets.
• Act as a brand custodian, ensuring consistency and integrity across all touchpoints and communications.

Key Competencies and Attributes:
• Strategic thinker who can translate vision into actionable, measurable plans.
• Exceptional leadership and team-building capabilities with experience managing cross-functional teams.
• Expertise in integrated marketing communications, brand strategy, and audience segmentation.
• Strong digital and analytical acumen, with comfort using tools like Google Analytics, CRM systems, and campaign dashboards.
• Adept at stakeholder engagement, public relations, and high-level negotiations.
• Creative, adaptable, and experienced in developing campaigns that align with complex stakeholder environments.
• Excellent interpersonal and communication skills, both verbal and written.
• Confidently managing competing priorities in a dynamic, high-performance environment.

Qualifications and Experience:
• A relevant tertiary qualification in marketing, communications, or business strategy.
• A minimum of 7 years of strategic marketing experience, including team leadership and campaign oversight.
• Proven track record in developing and executing multi-channel marketing strategies in a precinct, tourism, municipal, or mixed-use development context is advantageous