Marketing Analytics Specialist

Eyecarepro; Cape Town; Remote; ZAR 30 000 - 60 000; Full time

Job summary

An innovative company is seeking a Marketing Analytics Specialist who thrives in a data-driven environment. This fully remote role involves optimizing marketing technology, enhancing SEO strategies, and driving conversion rates. You will collaborate with cross-functional teams to analyze campaign performance and implement best practices in marketing automation. If you are passionate about leveraging data to improve marketing efficiency and have a strong background in digital marketing, this opportunity is perfect for you. Join a dedicated team committed to making a significant impact in the marketing services industry.

Qualifications

• 3-5 years of experience in digital marketing or demand generation.
• Strong analytical mindset with the ability to interpret data.

Responsibilities

• Own and optimize marketing tech stack and lead conversion strategies.
• Collaborate with marketing agency to implement SEO strategies.

Skills

HubSpot

SEO Tools (SEMrush, Ahrefs, Google Search Console)

A/B Testing

Campaign Analytics

Data Interpretation

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot CRM

Email Automation Tools

Job description

Join to apply for the Marketing Analytics Specialist role at EyeCarePro3 weeks ago Be among the first 25 applicantsJoin to apply for the Marketing Analytics Specialist role at EyeCareProGet AI-powered advice on this job and more exclusive features.Cape Town, Western Cape, South AfricaOr refer someoneJob Openings Marketing Analytics SpecialistAbout The Job Marketing Analytics SpecialistEyeCarePro is seeking a data-driven Marketing Operations Specialist with 3-5 years of experience to own and optimize our marketing technology, SEO strategy, and conversion rate optimization (CRO).

This role is fully remote, requiring strong cross-functional collaboration with marketing, sales, and operations teams.If you are highly analytical, tech-savvy, and passionate about driving demand through mid-funnel (MOFU) and bottom-of-funnel (BOFU) marketing initiatives, wed love to hear from you!Key ResponsibilitiesMarketing Technology & AutomationOwn and optimize our marketing tech stack, including HubSpot CRM, email automation, and lead nurturing systems.Develop and execute strategies to improve marketing efficiency and lead conversion rates.Identify opportunities to enhance automation and workflow improvements.SEO & Conversion Rate Optimization (CRO)Collaborate with our marketing agency to implement SEO strategies that increase organic visibility for MOFU and BOFU content.Track keyword performance and search rankings to refine optimization strategies.Optimize landing pages, website forms, and user experiences to maximize lead capture and conversions.Campaign Performance & AnalyticsTrack, analyze, and report on marketing campaign performance for MOFU / BOFU lead generation.Develop dashboards to provide real-time visibility into marketing efforts.Measure the ROI of marketing initiatives, including lead nurturing programs and technology investments.Sales CollaborationPartner with the sales team to enhance lead handoff processes and improve lead quality.Gather sales feedback to refine marketing strategies and optimize customer journey touchpoints.Innovation & Continuous ImprovementStay up to date on best practices and emerging marketing technologies to drive lead generation conversion and efficiency.Recommend and implement new tools or processes to optimize performance.Qualifications & Skills3-5 years of experience in digital marketing, growth marketing, or demand generation.Strong expertise in HubSpot and ideally SEO tools (SEMrush, Ahrefs, Google Search Console).Experience with CRO strategies, including A / B testing, UX optimization, and form enhancements.Proficiency in campaign analytics, KPI tracking, and ROI measurement.Strong analytical mindset with the ability to interpret data and make strategic recommendations.Excellent communication and collaboration skills to work cross-functionally.Self-starter with a passion for continuous improvement and innovation.Work Arrangement & ScheduleLocation : Fully Remote , Candidates must have their own computer and internet access.Hours : 9 : 00 AM - 5 : 00 PM EST.Join EyeCarePro, a passionate team dedicated to making an impact!

If you thrive in a data-driven marketing environment, we'd love to hear from you.If you dont hear back from us within two weeks, please consider your application unsuccessful.Or refer someoneSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionResearch, Analyst, and Information TechnologyIndustriesMarketing ServicesReferrals increase your chances of interviewing at EyeCarePro by 2xGet notified about new Analytics Specialist jobs in Cape Town, Western Cape, South Africa.City of Cape Town, Western Cape, South Africa 1 week agoBellville, Western Cape, South Africa 1 week agoCape Town, Western Cape, South Africa 1 week agoCape Town, Western Cape, South Africa 1 week agoCape Town, Western Cape, South Africa 1 day agoCape Town, Western Cape, South Africa 1 week agoMilnerton, Western Cape, South Africa 2 days agoCape Town, Western Cape, South Africa 5 days agoBusiness Intelligence Analyst III (BI Analyst III)Cape Town, Western Cape, South Africa 21 hours agoCape Town, Western Cape, South Africa 2 days agoCape Town, Western Cape, South Africa 1 month agoCape Town, Western Cape, South Africa 1 month agoCape Town, Western Cape, South Africa 1 week agoBellville, Western Cape, South Africa 6 days agoCape Town, Western Cape, South Africa 1 week agoCape Town, Western Cape, South Africa 1 week agoCape Town, Western Cape, South Africa 2 weeks agoCape Town, Western Cape, South Africa 1 week agoStellenbosch, Western Cape, South Africa 1 day agoCape Town, Western Cape, South Africa 2 weeks agoExcel / Sheets Specialist - become Revenue Operations Analyst - Rk / annum CTCCape Town, Western Cape, South Africa 6 days agoBusiness Analyst – Business Intelligence (BI)Cape Town, Western Cape, South Africa 2 weeks agoCape Town, Western Cape, South Africa 2 weeks agoStellenbosch, Western Cape, South Africa 1 day agoBusiness Intelligence Analyst II (BI Analyst II)City of Cape Town, Western Cape, South Africa 3 weeks agoCape Town, Western Cape, South Africa 2 months agoCape Town, Western Cape, South Africa 3 weeks agoBusiness Intelligence Analyst II (BI Analyst II)City of Cape Town, Western Cape, South Africa 2 weeks agoCape Town, Western Cape, South Africa 2 weeks agoCape Town, Western Cape, South Africa 49 minutes agoWe're unlocking community knowledge in a new way.

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