Marketing Analyst

dotsure.co.za; Wes-Kaap; On-site; ZAR 360,000 - 540,000; Full time

Job summary

Dotsure is looking for a Marketing Analyst who thrives on optimizing marketing performance through data insights. This role involves designing dashboards, integrating data from multiple platforms, and delivering actionable reports. Join a leading digital insurance company where your analytical skills can drive growth and innovation in an ever-evolving market.

Qualifications

• Strong experience with Power BI, DAX, and data visualization.
• Hands-on knowledge of GA4 and multi-channel data integration.
• Proven track record in predictive analytics for marketing.

Responsibilities

• Design and maintain dashboards to monitor marketing performance.
• Develop predictive acquisition models and performance reports.
• Translate complex data findings into actionable recommendations.

Skills

Data-driven problem solving

Power BI

Advanced Excel

Predictive analytics

Excellent communication

Tools

Google Analytics 4

Qlik

Job description

Description

Join Dotsure as a Marketing Analyst

Location: Office-based (George, Western Cape)

Reports to: Marketing or Innovations Manager

Are you a data-driven problem solver passionate about transforming marketing performance through actionable insights? Dotsure, a trailblazing leader in digital insurance, is on the hunt for a Marketing Analyst to supercharge our customer acquisition strategies and help us stay ahead in a fast-paced, innovative market.

Requirements

Your Role: Empower Data, Drive Growth

As a Marketing Analyst at Dotsure, you'll play a pivotal role in optimising our marketing efforts across digital and operational channels. Using your analytical skills and technical expertise, you'll deliver insights that directly impact sales performance and reduce acquisition costs.

Key Responsibilities

• Design and maintain dashboards using Power BI, Qlik, or Excel to monitor marketing performance and operational metrics.
• Build robust data models and automate workflows using DAX, M-code, and optionally Python for advanced analytics.
• Integrate data from platforms like Google Analytics 4, Meta Ads, Google Ads, TikTok, Bing, HubSpot, and internal CRM systems.
• Develop predictive acquisition models, performance trend reports, and actionable insights that guide strategy.
• Ensure data integrity, consistency, and clarity across all reporting outputs.
• Translate complex findings into clear, actionable recommendations for marketing teams and stakeholders.
• Collaborate in a fast-paced, simplicity-focused environment with a strong culture of teamwork and innovation.
• Identify optimal marketing channel mixes to meet CPA and sales objectives.
• Deliver daily reporting and dashboard updates to relevant teams.
  
  

What We’re Looking For

• Strong experience with Power BI, including DAX and M-code – or equivalent BI tools.
• Advanced Excel skills for data manipulation.
• Experience with Qlik is a strong plus.
• Hands-on knowledge of GA4, and experience integrating multi-channel data into unified views.
• Proven track record in predictive analytics and marketing performance modelling.
• Excellent communication skills and the ability to simplify complex data for business users.
• Alignment with a dynamic, innovation-driven, customer-centric culture.
  
  

Why Dotsure?

Join a company where data meets innovation, and your insights make a direct impact. At Dotsure, we champion simplicity, value collaboration, and empower every team member to do meaningful work.

Ready to optimise the future of marketing with data? Apply now and be part of something extraordinary.

The position will be filled in line with the Dotsure culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Work Level

Skilled

Job Type

Permanent

Salary

Market Related

EE Position

No

Location

Western Cape