Marketing Analyst

Boardroom Appointments; Gauteng; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is seeking a Marketing Analyst to drive insights and strategies in the logistics sector. This role involves conducting comprehensive market research, analyzing data trends, and optimizing marketing campaigns to enhance performance. You will collaborate with sales and operations teams to align marketing strategies with business goals while leveraging CRM systems for customer insights. Join a dynamic team where your analytical skills will make a significant impact on the company's competitive position in the market. If you are passionate about data-driven marketing and eager to contribute to a thriving industry, this opportunity is for you.

Qualifications

• 2-4 years of experience in a marketing analyst role.
• Strong understanding of market research methodologies.

Responsibilities

• Conduct in-depth market research to identify trends and customer needs.
• Analyze industry data and generate reports on market opportunities.

Skills

Market Research

Data Analysis

Communication Skills

Problem-Solving

Attention to Detail

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Logistics

Tools

CRM Systems

Job description

Marketing Analyst - Jetpark

Minimum Education and Experience Requirements

1. Bachelors degree in Marketing, Business Administration, Logistics, or a related field
2. 2-4 years of experience in a marketing analyst role, ideally within the Logistics, Freight Forwarding, or Transportation industry
3. Strong understanding of market research methodologies and ability to apply them to freight forwarding and logistics sectors
4. Excellent communication, presentation, and interpersonal skills
5. Strong problem-solving skills and attention to detail

Job Function

Market Research & Analysis

1. Conduct in-depth market research to identify emerging trends, customer needs, and competitor activities in the freight forwarding and logistics industry
2. Analyze industry data and generate reports on market opportunities, customer segments, and competitive intelligence
3. Monitor global logistics and shipping trends, including regulatory changes, technological advancements, and economic factors affecting the industry

Data Collection & Reporting

1. Collect and analyze data from various marketing campaigns, sales, and customer feedback to assess performance and effectiveness
2. Create detailed reports and dashboards to communicate marketing performance metrics (ROI, customer acquisition costs, engagement rates, etc.) to key stakeholders
3. Develop actionable insights to optimize marketing campaigns and strategies based on data trends and customer behavior

Campaign Management & Optimization

1. Collaborate with marketing and sales teams to plan and execute targeted marketing campaigns
2. Continuously monitor campaign performance, identify areas of improvement, and suggest optimizations for maximum impact

Competitor & Industry Benchmarking

1. Perform competitor analysis to understand their marketing strategies, pricing structures, and service offerings
2. Benchmark the company's marketing performance against industry standards and competitors to identify areas for improvement and innovation

Collaboration & Strategy Development

1. Work closely with sales, product, and operations teams to ensure alignment between marketing and business goals
2. Provide insights and recommendations to improve service offerings and create a stronger competitive position in the market

Customer Relationship Management (CRM)

1. Leverage CRM systems to track customer interactions, segment data, and create targeted campaigns
2. Analyze CRM data to identify customer behaviors and trends to develop strategies that increase customer retention and satisfaction