Marketing Activation Manager

Essity; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An established industry player is seeking a Marketing Activation Manager to join their dynamic team in Johannesburg. This role involves formulating and executing innovative marketing plans across various brands and channels, ensuring alignment with both local and global strategies. The ideal candidate will possess a strong background in FMCG marketing, coupled with exceptional analytical and communication skills. You will collaborate with cross-functional teams to drive impactful marketing initiatives and enhance brand performance. Join this forward-thinking company and contribute to meaningful improvements in well-being for people and society.

Qualifications

• 3-5 years' experience in Marketing FMCG and Retail, preferably in Health/Med Tech.
• Must have a degree in Marketing or Business Administration with commercial subjects.

Responsibilities

• Formulate and execute marketing plans across brands and channels.
• Manage A&P spend and ensure KPI’s are met.
• Drive in-market data analysis and provide insights to stakeholders.

Skills

Marketing Strategy

Data Analysis

Project Management

Stakeholder Management

Communication Skills

Education

University degree in Marketing

Tertiary Qualification in Business Administration

Tools

Nielsen

IQVIA

SSD

Job description

Essity B 276.5 (+3.4 SEK) on 13-Apr-2025 17:29

Essity is a leading global hygiene and health company which develops, produces and sells Health & Medical, Consumer Tissue and Professional Hygiene products and solutions and has a strong global presence.

About the Role

There is an opportunity for a Marketing Activation Manager to join our Marketing team based in Johannesburg, South Africa reporting to the Senior Marketing Activation Manager. The successful candidate will be responsible for implementing marketing plans in local markets across Brands and Channels.

We're looking for people who embody our values, who aren't afraid to challenge, innovate, and move at a fast pace. Someone who is a self-leader, highly organized, and collaborative, working across functional teams and multiple stakeholders. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do

1. Formulate & execute marketing plans, in collaboration with BMs and the local commercial organization across brands and channels (BTB & BTC);
2. Formulate and present local brand plans & execution strategies to local & global stakeholders;
3. Manage A & P spend & activity, in collaboration with BM, ensuring KPI’s are met and strategic plans are executed;
4. Manage Toolkit & Brand CI in local market across all communication and execution assets including local adaptations and regulatory approval;
5. Provide channel, customer & market insights to the commercial organization and BMs;
6. Drive in-market data analysis and capturing, i.e. Nielsen, IQVIA, SSD etc.;
7. Partner with sales for synchronization of sales and marketing activities and execution at customers and at the point of purchase;
8. Be involved in strategic key account annual planning with Sales to drive and optimize portfolio mix;
9. Manage forecasting and portfolio changes, including new launches;
10. Oversee and ensure GP%, volume mix & product mix is healthy and maintained;
11. Ensure brand knowledge and education is kept abreast both internally and externally aligned with global guidance by leveraging and using all learning platforms;
12. Manage external stakeholders & agency management;
13. Work in the field with sales & key account stakeholders to gain market insights – reporting it back to all stakeholders.

Who You Are

1. Must have metric, and University degree or Tertiary Qualification in Marketing or Business Administration with commercial subjects;
2. 3-5 years' experience in Marketing FMCG and Retail in the same or similar role as in Health/Med Tech industry;
3. Commercial and business acumen, able to translate brand visions into effective strategies, propositions, and plans that fulfill the vision and are financially viable;
4. Develop effective launch plans for innovation initiatives managing business requests and expectations;
5. Meticulous attention to detail with the ability to drive performance and processes forward;
6. Must be innovative, analytical, influential, insightful, courageous, and decisive.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us