Marketing Account Manager
Forward First Media
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Job summary
Forward First Media is a U.S.-based digital marketing agency helping HVAC and plumbing businesses grow with paid ads, SEO, and website development. We are hiring an experienced Digital Marketing Account Manager to own client relationships and actively contribute to the marketing work that delivers results.
The role blends account management and hands-on marketing execution, serving up to 20 clients, and requires initiative, confident communication, and strong organization.
Qualifications
- Experience with digital marketing agency client-facing work.
- Strong knowledge of Google Ads, Meta Ads, SEO, and WordPress.
- Hands-on marketing execution experience.
- Ability to analyze campaign performance and present results to clients.
- Excellent spoken and written English and comfort leading video meetings with US-based owners.
- Excellent organization, time management, and attention to detail.
- Ability to manage multiple client accounts, projects and deadlines.
- Strong analytical thinking and problem solving; works independently and with a team.
- Proactive communication, accountability and consistent follow-through.
- Ability to quickly learn new systems and workflows.
Responsibilities
- Be the primary client contact via email, text, tickets and Google Meet.
- Build relationships with business owners and teams.
- Lead monthly performance meetings; explain results and recommendations.
- Lead onboarding meetings and coordinate tasks.
- Understand each client’s business, goals, services, markets, and marketing spend.
- Proactively share updates, opportunities and concerns.
- Track projects and ensure deadlines are met.
- Respond to client requests professionally and efficiently.
- Resolve routine concerns and escalate larger issues when needed.
- Review WhatConverts to monitor leads and marketing results.
- Compare leads with CRM to track appointments, estimates, sales and revenue.
- Maintain lead tracking and performance records.
- Identify missed opportunities, tracking issues and ROI.
- Prepare and send monthly marketing performance reports.
- Analyze Google Ads, Meta Ads, GA4, Search Console and other platforms.
- Evaluate leads, cost per lead, booking rates and sales.
- Identify opportunities to improve campaigns and client processes.
- Present actionable insights to clients.
- Collaborate with fulfillment team on campaign execution.
- Assist with keyword research, ad copy and optimization.
- Monitor budgets, conversions, and lead quality.
- Support Local Services Ads campaigns.
- Assist with SEO optimization and content improvements.
- Support WordPress updates and landing pages for conversion.
- Use AI tools to aid website development and content creation.
- Test changes for quality and functionality.
Skills
Tools
Job description
Company: Forward First Media
Compensation: $1,500–$3,000 USD/month, based on experience
Experience: 3+ years preferred; previous agency and client account management experience required
Forward First Media is a U.S.-based digital marketing agency helping HVAC and plumbing businesses grow through paid advertising, SEO, website development, AI, and marketing automation.
We focus on generating qualified leads, booking more jobs, and delivering measurable business growth.
We're hiring an experienced Digital Marketing Account Manager to take ownership of client relationships while actively contributing to the marketing work that drives results.
This isn't a traditional account management position where you simply relay information between clients and a fulfillment team. You'll be directly involved in executing marketing strategies.
You'll serve as the primary point of contact for assigned clients, lead performance meetings, coordinate projects, analyze results, and help execute Google Ads, Meta Ads, SEO, WordPress updates, and other marketing initiatives.
The role initially involves approximately 50% account management and 50% marketing execution, depending on client needs.
You'll progressively manage a portfolio of up to 20 clients, working alongside our existing team.
We're looking for someone who takes initiative, communicates confidently, stays organized, and understands how marketing translates into real business growth.
- Serve as the primary contact for clients through email, text, support tickets, and Google Meet.
- Build strong relationships with business owners and their teams.
- Lead monthly performance meetings, explaining results, progress, challenges, and recommendations.
- Lead new client onboarding meetings and coordinate onboarding tasks.
- Understand each client's business, goals, services, markets, and marketing investment.
- Proactively communicate updates, opportunities, and concerns.
- Track projects, coordinate deliverables, and ensure deadlines are met.
- Respond to client requests professionally and efficiently.
- Independently resolve routine concerns and elevate larger issues when necessary.
- Review WhatConverts daily to monitor leads and marketing performance.
- Compare incoming leads against client CRM activity to track appointments, estimates, sales, and revenue.
- Maintain accurate lead tracking and performance records.
- Identify missed opportunities, tracking issues, lead quality concerns, and conversion problems.
- Prepare and send monthly marketing performance reports.
- Analyze Google Ads, Meta Ads, GA4, Search Console, and other marketing platforms.
- Evaluate qualified leads, cost per lead, booking rates, sales, and marketing ROI.
- Identify opportunities to improve campaigns and client sales processes.
- Present meaningful insights and actionable recommendations to clients.
Work alongside our fulfillment team to execute and improve marketing campaigns. Responsibilities will depend on your experience and abilities.
- Review campaign performance and identify optimization opportunities.
- Assist with keyword research, search terms, ad copy, and campaign improvements.
- Monitor budgets, conversions, and lead quality.
- Support Google Local Services Ads campaigns.
- Assist with Facebook and Instagram advertising campaigns.
- Analyze performance, targeting, creative, and conversions.
- Help implement campaign improvements.
- Assist with keyword research, on-page SEO, internal linking, and local SEO.
- Optimize content for traditional search engines and AI-powered search (AIEO).
- Identify technical SEO issues and opportunities.
- Improve service pages, location pages, and other website content.
- Complete WordPress website updates and improvements.
- Assist with landing pages, content, layouts, and conversion optimization.
- Use approved AI tools to support website development.
- Test website changes for quality, accuracy, and functionality.
- Assist with advertising graphics, website visuals, and marketing materials.
- Use AI-assisted design tools and established brand guidelines.
- Review creative work for accuracy and consistency.
- Learn our established AI tools, custom skills, and workflows.
- Use AI for research, analysis, marketing execution, website development, and creative production.
- Recognize inaccurate or poor AI-generated work.
- Verify and refine AI-assisted output before delivery.
- Identify opportunities to automate repetitive tasks and improve efficiency.
- Adapt as new tools and technologies emerge.
- Previous client-facing experience at a digital marketing agency.
- Strong working knowledge of Google Ads, Meta Ads, SEO, and WordPress.
- Hands-on marketing execution experience.
- Experience analyzing campaign performance and presenting results to clients.
- Excellent spoken and written English, including confidence leading video meetings with U.S.-based business owners.
- Exceptional organization, time management, and attention to detail.
- Ability to manage multiple client accounts, projects, and deadlines.
- Strong analytical thinking and problem-solving skills.
- Ability to work independently while collaborating with a team.
- Proactive communication, accountability, and consistent follow-through.
- Ability to quickly learn new systems and workflows.
- Reliable internet, a professional remote workspace, and availability during U.S. Eastern Time business hours.
Experience with the following is a plus:
- WhatConverts and lead attribution reporting.
- Google Analytics 4, Google Tag Manager, and Search Console.
- WordPress Breakdance Builder.
- Google Local Services Ads.
- ServiceTitan or Housecall Pro.
- Local SEO and Google Business Profile optimization.
- AI Engine Optimization (AIEO).
- Claude, ChatGPT, and AI-powered marketing workflows.
- AI-assisted graphic design and website development.
- Marketing automation, CRM integrations, and lead tracking.
- Marketing for U.S. home service businesses, particularly HVAC and plumbing companies.
You're organized, proactive, detail-oriented, and comfortable balancing client communication with hands-on marketing execution.
You take ownership of responsibilities without needing constant reminders. You can confidently explain marketing strategies and performance to business owners, including having difficult conversations when results aren't meeting expectations.
You understand that clients aren't buying clicks, impressions, or traffic. They're investing in marketing to grow their businesses.
You identify problems, recommend solutions, ask thoughtful questions, and take pride in delivering excellent work.
We'll train you on our internal processes, reporting methods, AI workflows, and agency-specific strategies.
However, this is not an entry-level position. You should already understand digital marketing and have practical experience executing campaigns and communicating with clients.
During your first 90 days, you'll progressively take ownership of client communication, reporting, performance meetings, onboarding, and marketing execution.
You'll work directly with our founder and fulfillment team, gaining independence as you demonstrate your capabilities.
This is an opportunity to become a trusted, long-term member of a growing agency.
- Full-time, remote position based in South Africa.
- Substantial overlap with U.S. Eastern Time business hours is required, including scheduled client meetings.
- Compensation: $1,500–$3,000 USD per month, depending on experience, qualifications, and capabilities.
- Training, established processes, and necessary tools provided.
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