Marketer: Construction & Forestry

Senwes; Vereeniging; On-site; ZAR 250,000 - 350,000; Full time

Job summary

A leading agricultural equipment company is seeking a Marketer: Construction and Forestry to optimize market share by promoting equipment. Responsibilities include budget management, conducting market research, and executing marketing campaigns. Ideal candidates will engage with customers and create promotional materials while remaining up-to-date on industry trends. This position offers an opportunity to contribute to the growth of the agricultural sector.

Responsibilities

• Compile the annual budget and monitor progress against it.
• Prepare financial forecasts and manage the budget.
• Oversee sales logistics, admin, and delivery reports.
• Conduct research to identify trends and customer needs.
• Assist in creating marketing materials and support digital marketing.

Skills

Marketing strategies

Customer engagement

Market research

Campaign execution

Analytical skills

Job description

Purpose Of The Job

Senwes Equipment is looking for a Marketer: Construction and Forestry responsible to assist in optimizing market share and executing strategies to promote JCB equipment, contributing to our growth within the agricultural sector. You will gain hands-on experience in marketing, including market research, content creation, campaign execution, and customer service.

Duties And Responsibilities Of The Job

• Compile the annual budget and monitor progress against it.
• Prepare financial forecasts and manage the budget to achieve financial targets.
• Oversee sales logistics, admin, delivery reports, and accounting processes.
• Conduct research to identify trends, customer needs, and competitor strategies. Analyze data to assess marketing effectiveness and provide insights for improvements
• Assist in creating marketing materials (e.g., product descriptions, brochures), support digital marketing (social media, online ads), and help organize events. Use analytics tools to optimize campaigns.
• Engage with customers via surveys, feedback, and inquiries, ensuring all communication is professional and positive.
• Stay updated on industry trends and marketing best practices, attending training and workshops to enhance your skills and product knowledge.
• As a Marketer, you will assist in maintaining existing markets and expanding into new ones by supporting the organization of:
• Farmers' Days
• Customer Clinics
• Product Demonstrations
• Information Days and Presentations
• Individual or Group Customer Visits
• Advertising and Merchandising Efforts
• Manage stock forecasting, supply chain logistics, and relevant market information.
• Conduct stock counts, arrange internal transfers, and ensure stock quality and logistics are handled efficiently.