Market Manager

Betway Group; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading online gaming company in Johannesburg is seeking a marketing and market management professional to provide strategic guidance and enhance customer experiences. The role involves analyzing business data and developing marketing strategies for customer acquisition and retention. Ideal candidates should possess strong communication skills and experience in market management.

Qualifications

• Experience in market management and marketing strategies.
• Ability to analyze business data for decision-making.
• Strong communication skills for stakeholder engagement.

Responsibilities

• Provide strategic guidance and improve customer experiences.
• Develop brand positioning strategies and oversee marketing activities.
• Analyze business data for informed decision-making.

Skills

Strategic guidance

Customer experience improvement

Data analysis

Marketing positioning strategies

Competitive intelligence

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Market Management

• Provide strategic guidance
• Improve customer experience through strategic insights
• Establish key strategic initiatives and drive implementation
• Create focus within Osiris by engaging and coordinating with all stakeholders across the business
• Conduct strategic investigations into all business processes across divisions to identify and fix shortfalls and optimize processes
• Serve as a point of contact for in-country teams and communicate developments within the business
• Create country management accountability for P&L
• Analyze business data to inform decision-making

Marketing

• Assist in developing brand and marketing positioning strategies
• Develop and implement strategies for acquiring, retaining, and growing the customer base
• Collaborate with in-country teams and the Johannesburg marketing team to identify and pursue new marketing activities
• Lead regional competitive and business intelligence processes to monitor competitors’ key moves
• Utilize competitive intelligence and insights to influence business strategy
• Analyze current and upcoming country markets to identify launch plans, inefficiencies, and opportunities
• Understand the marketing landscape and conduct focus groups with customers

This job description is not exhaustive; the job holder may be required to perform other duties to meet business objectives.

*Relevance will be applied to our Talent Management and Talent Development Programme during recruitment.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty as it involves access to customers' financial details. A credit and criminal record check, as well as qualification verification, will be conducted. By applying, you consent to these checks, which will be conducted confidentially.

If you do not hear from us within 2 weeks, please consider your application unsuccessful.

The perfect place to work, play and grow!

Founded in 1999, Betway has grown to over 1,000 talented employees across Africa, establishing roots in Ghana, South Africa, and expanding across East, West, and Southern Africa. We continue to grow as we embrace more regions and fans of sports betting.

Our team covers diverse specializations including banking, finance, marketing, development, and customer care, all under the Betway Africa umbrella.