Market Intelligence Analyst - Johannesburg

Our client is a trailblazing Johannesburg-headquartered fintech company, with a mandate to revolutionize the delivery of hybrid solar solutions to homeowners and businesses throughout Southern Africa.

The company is committed to providing energy independence to everyone and is pursuing a hyperscale growth strategy over the next five years.

To help us achieve this, we are seeking a highly motivated Senior Market Intelligence Analyst to join our Strategy and Emerging Business department.The Senior Market Intelligence Analyst will blend qualitative and quantitative research methods to develop a comprehensive view of customer needs, competitive dynamics, and industry trends.

They will leverage desktop research, primary research, surveys, and analytics to build actionable intelligence for strategy, go-to-market planning, and business growth.Responsibilities : Market Research, Trends & Intelligence GatheringConduct in-depth research on solar energy markets, covering residential, commercial, and industrial segments.Leverage desktop research, surveys, focus groups, and interviews to understand customer preferences and adoption barriers and decision-making.Track and analyse macroeconomic, regulatory, and policy shifts impacting the company's target markets.Track technological advancements and innovation trends in solar energy, energy storage, and financing models.Strategic Forecasting, Benchmarking & Data AnalysisCompile forecast analysis to assess market demand, penetration rates, and revenue opportunities.Use data analytics tools to identify emerging market opportunities and risks.Provide scenario planning and risk assessments for new business ventures.Benchmark the company's position against key local and global solar players.Support Business Case Development & Strategy ExecutionSupply data-driven insights for the company's business cases, strategic projects, and investment decisions.Support go-to-market strategy development by providing customer and industry insights.Contribute to board-level reports and executive presentations with market-backed recommendations.Develop industry reports and market sizing models to support business strategy and expansion plans.Requirements :

• Bachelor's degree required (Economics, Business, Marketing, Finance, Engineering, Data Analytics, or related field).
• 3+ years of experience in market intelligence, consumer insights, business analytics, or strategic research.
• Proven ability to develop deep consumer insights, using qualitative and quantitative research methods.
• Expertise in survey design, focus groups, and customer behavior analysis.
• Strong analytical skills, with experience using data tools (Excel, Power BI, Tableau, SQL, or similar analytics platforms).
• Experience conducting market sizing, demand forecasting, and competitive benchmarking.
• Strong understanding of renewable energy, solar technology, and financing trends.
• Ability to translate complex data into actionable strategic insights.
• Excellent communication skills for executive reporting, stakeholder engagement, and storytelling.