Market Development Representative

BevCo; Kempton Park; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading beverage company is seeking a Market Development Representative to enhance the informal trade landscape in Kempton Park. You will develop and maintain relationships with informal retailers, support sales objectives, and ensure compliance with marketing standards. Ideal candidates should have a Grade 12 education and up to 2 years in FMCG sales, with effective communication and negotiation skills.

Qualifications

• Up to 2 years of experience in operational execution in FMCG sales.

Responsibilities

• Engage actively and build relationships with outlets.
• Support sales and distribution targets into informal retail channels.
• Ensure compliance with merchandising and pricing standards.

Skills

Effective communication

Proactive problem identification

Negotiation

Education

Grade 12 / Matric / NQF level 4

Tools

Basic PC knowledge

Job description

Market Development Representative – Informal Trade

Commercial

Accountable for the operation of own work area or as a team member, ensuring quality, standards, and outputs within defined routines and policies.

Job Purpose

Based in a defined geography, the primary purpose is to develop spaza shops, mini-supermarkets, and tuckshops on behalf of BevCo. Must have an intimate knowledge of the geography, informal retail dynamics, and outlets aligned with BevCo’s strategic growth objectives for the area.

Key Accountabilities and Outputs

Customer Management Objectives

• Engage actively and build relationships with outlets on behalf of BevCo, meeting call rate and conversion targets. Seed BevCo’s portfolio into the area and large informal retail channels.
• Build and maintain an active base of informal retail clients, providing regular service weekly/monthly.
• Facilitate informal retailers to purchase directly from local wholesalers, bulk breakers, and distributors.
• Manage company assets like refrigeration and signage according to BevCo governance requirements.

Sales and Trade Marketing Objectives

• Support sales and distribution targets into informal retail channels from local wholesalers, bulk breakers, and distributors.
• Assist in executing the marketing plan for the area, including activations, promotions, fridges, and POSM.
• Ensure compliance with BevCo merchandising and pricing standards, in conjunction with the GT representative as relevant.

Qualifications and Experience

• Grade 12 / Matric / NQF level 4
• Up to 2 years of experience in operational execution in FMCG sales.
• Basic PC knowledge or ability to acquire it.

Job Area

• Area Diepsloot

Qualities and Critical Success Factors

Customer Perspective

• Effective communication with customers or clients.
• Proactive problem identification, troubleshooting, and escalation.

Relationships Maintained

• Maintain relationships outside own work area but within the organization.

Behavioral Competencies

Negotiation

• Recognize when negotiations are needed.

Account Developer

• Listen attentively, present facts tactfully, refer to opposing facts, and negotiate effectively.

Customer Relations

• Identify customer needs, follow through on commitments, and exceed expectations.

Planning and Organising

• Manage time effectively, prioritize tasks, evaluate progress, and adjust plans accordingly.

Knowledge of Business

• Continuous learning, understanding the impact on the company's success, and using business knowledge for decision-making.

Legal and Ethical Conduct

• Stay informed of laws and policies, act ethically, and enforce standards.