Market Development Representative

BevCo; Brakpan; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading beverage company is seeking a Market Development Representative based in Vosloorus. The role focuses on developing relationships with informal retail outlets such as spaza shops and mini-supermarkets. Ideal candidates will have a Grade 12 education and up to 2 years of experience in FMCG sales. The position involves engaging with customers and supporting sales targets, requiring strong problem-solving and negotiation skills.

Qualifications

• Up to 2 years of operational execution experience in FMCG sales.
• Ability to develop relationships with clients.
• Knowledge of informal retail dynamics.

Responsibilities

• Engage actively and build relationships with outlets.
• Support sales and distribution targets.
• Assist in executing the marketing plan.

Skills

Customer Perspective

Problem Solving

Negotiation

Planning and Organising

Education

Grade 12 / Matric / NQF level 4

Tools

Basic PC knowledge

Job description

Market Development Representative - Informal Trade

Commercial

Accountable for the operation of own work area or as a team member, ensuring quality, standards, and outputs within defined routines and policies.

Job Purpose

Based in a defined geography, the primary purpose is to develop spaza shops, mini-supermarkets, and tuckshops on behalf of BevCo. The role requires intimate knowledge of the geography, informal retail dynamics, and outlets aligned with BevCo's strategic growth objectives for the area.

Key Accountabilities and Outputs

Customer Management Objectives

• Engage actively and build relationships with outlets on behalf of BevCo, meeting call rate and conversion targets. Seed BevCo's portfolio into the area and informal retail channels.
• Build and maintain an active base of informal retail clients, providing regular service weekly or monthly.
• Facilitate informal retailers to direct BevCo purchases from local wholesalers, bulk breakers, or distributors.
• Manage company assets such as refrigeration and signage according to BevCo governance requirements.

Sales and Trade Marketing Objectives

• Support sales and distribution targets into informal retail channels from local wholesalers, bulk breakers, and distributors.
• Assist in executing the marketing plan for the area, including activations, promotions, fridges, and POSM.
• Ensure compliance with BevCo's merchandising and pricing standards, in conjunction with the GT representative if relevant.

Qualifications And Experience

• Grade 12 / Matric / NQF level 4
• Up to 2 years of operational execution experience in FMCG sales
• Basic PC knowledge or the potential to acquire it.

Job Area

Vosloorus

Key Qualities and Critical Success Factors

• Customer Perspective: Maintain routine communication with customers or clients.
• Problem Solving: Proactively identify and troubleshoot concrete and procedural problems, escalating complex issues as needed.
• Relationships Maintained: Maintain relationships outside of own work area within the organization.
• Account Developer & Negotiation: Recognize negotiation situations, listen attentively, present facts tactfully, and negotiate effectively.
• Customer Relations: Identify customer needs, meet commitments, and exceed expectations while owning responsibilities and apologizing for mistakes.
• Planning and Organising: Manage time effectively, prioritize activities, evaluate progress, and adjust plans accordingly.
• Knowledge of Business: Continuously learn, understand the impact on company results, and use business insights for decision-making.
• Legal and Ethical Conduct: Stay current with laws and policies, act ethically, and enforce standards.