Market Analyst

Vital Element (Pty) Ltd; Pinetown; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A leading company in KwaZulu-Natal seeks a Business Analyst to translate strategic requirements into actionable insights using complex data sets. The candidate will engage with various stakeholders to develop optimal business strategies while enhancing operational efficiencies. This role demands a strong analytical skillset and a collaborative spirit.

Benefits

Medical Aid

Provident Fund

Qualifications

• Minimum 5 years working experience on related projects.
• Proficient in advanced Excel, Power BI/BI applications.
• Ability to engage with senior business customers.

Responsibilities

• Analyse current business environment and industry trends.
• Develop actionable insights from data to support business decisions.
• Collaborate across teams to leverage data for effective strategies.

Skills

Market analysis

Economics

Market Research

Insights Management

Primary Research

Marketing Strategy

System Administration

Education

Degree in Economics, Business, Marketing or a related field

Tools

MS Office

Excel (Advanced)

Power BI / BI Applications

SQL

Job description

Responsible for translating strategic and business intelligence requirements into high-quality technical implementations, where they are expert users of tools and data. Through systematic and methodical investigation, analysis and communication, this role takes responsibility of the process of gathering insights using large and complex data sets while working through ambiguous business challenges, pain points and growth opportunities.

The role takes a tactical approach to the value and monetization of insights, translating insights into optimal strategies and effectively packaging and communicating proposed strategies to the business.

Responsibilities

• Analyse and understand the current business environment, business strategies and industry trends.
• Operate confidently within business strategy, trends and developments in the retail industry.
• Improve and maintain the systems and operational processes within a specific domain.
• Assess business cases, feasibility, and risk, considering underlying business architecture.
• Coordinate initiatives, provide feedback, highlight risks and discuss issues.
• Develop actionable insights from data to support key business decisions with suppliers to increasing revenue and driving growth.
• Translate initiatives into feasible action plans in collaboration
• Use deep dive analytics and category, shopper and market insights to develop strategies to promote promotion optimisation, effective pricing strategies, category expansion and brand growth.
• Work with suppliers to fully understand their insights needs and develop strategies for delivering on objectives.
• Collaborate across teams to fully leverage data and shift mindsets from facts and findings to insights and evidence.
• Layer shopper behavioural and/or attitudinal data research to inform the integration of customer, consumer, and shopper understanding.
• Understand key issues, benchmarks, and best practices and synthesize findings into recommendations for optimal business solutions.

Skills and Experience

• Degree in Economics, Business, Marketing or a related field.
• Minimum 5 years working experience on related projects
• Proficient with tools and systems like MS Office, Excel (Advanced), Power BI / BI Applications, BACCM process an advantage, SQL an advantage.
• Ability to work at all levels of the business and engage with senior business customers.
• Strong document creation and process development skills.
• Good business analysis skills and customer orientation.
• Excellent analytical and proven problem-solving capability.
• Precise planning and excellent organisational/administration skills.

Desired Skills:

• Market analysis
• Economics
• Market Research
• Insights Management
• Primary Research
• Marketing Strategy
• System Administration

Desired Work Experience:

• 2 to 5 years FMCG
• 5 to 10 years Market Research & Analysis

Desired Qualification Level:

• Degree

Employer & Job Benefits:

• Medical Aid
• Provident Fund