Manager, Social Media

Standard Bank Of South Africa Limited; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading South African bank is looking for a Social Media Manager in Johannesburg to drive brand awareness and engage with customers across social media platforms. This position will require a significant track record in brand and marketing, along with the ability to manage online reputational risks effectively. The successful candidate will work closely with brand and marketing teams to enhance the bank's image and navigate the competitive landscape in social media.

Qualifications

• 5-7 years of brand and marketing experience.
• Experience in community management and social media.
• Strong product knowledge and credibility with senior stakeholders.

Responsibilities

• Develop and implement social media strategies to enhance brand reputation.
• Manage reputational risk and drive engagement across platforms.
• Collaborate with Brand and Marketing teams to improve sentiment ratings.

Skills

Analytical Skills

Team Management

Brand Awareness

Social Media

Education

Degree in Business Commerce or Marketing

Job description

Business Segment : Business & Commercial BankingLocation : ZA, GP, Johannesburg, Baker Street 30Job Description : To develop, drive and implement comprehensive social media strategies across multiple platforms to protect, drive brand awareness, engagement, conversions and continuous improvement of Social Media Brand reputation and operational practices in alignment with the bank's goals and objectives.

To manage online reputational risk on social media platforms and joint accountability with Brand and Marketing teams in managing overall sentiment rating in comparison to competitors.QualificationsType of Qualification : Business Commerce, Marketing DegreeField of Study : MarketingExperience RequiredBrand & Marketing : 5-7 years experience.

Proven track record of work experience within a Social Media service / Community Management environment or related Brand and Reputation Management, social media, Marketing / Communication related experience.

Experience in managing a team of social moderators / community managers.

Strong business / product knowledge and sufficient expertise to command respect and credibility with senior stakeholders.

Strong analytics and portfolio management experience.

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Social Media Manager • Johannesburg, Gauteng