Manager: Sales

Premier FMCG (Pty) Ltd; Vereeniging; On-site; ZAR 600,000 - 1,200,000; Full time

Job summary

Premier FMCG (Pty) Ltd is seeking a skilled Sales Lead to manage and grow bakery sales across our region. The role focuses on developing and driving sales strategies, leading high-performing bakery teams, and improving revenue while maintaining cost efficiency.

You will identify growth opportunities, collaborate with marketing, and ensure excellent customer service through coaching and strong relationship-building with distributors and clients.

Qualifications

• 3–5 years in FMCG sector.
• Degree or equivalent in Sales & Marketing.
• Experience leading sales teams preferred.

Responsibilities

• Develop and drive sales strategy for bakery products.
• Lead bakery sales teams to achieve targets and customer satisfaction.
• Drive growth by implementing strategies, streamlining distribution, and controlling costs.
• Identify growth opportunities and collaborate with marketing to position Premier as market leader.
• Ensure a low-cost distribution model with SOPs and KPIs for routes, crates, and returns.
• Foster customer satisfaction through coaching, training and issue resolution.
• Gather market data and competitors insights to inform tactics and plans.
• Ensure compliance with regulations and company policies.

Skills

Negotiation

Persuasion

Presentation skills

Communication skills

Networking

Advanced Excel

Education

Sales and Marketing degree or equivalent

Tools

Excel

Job description

Premier FMCG is at the heart of South Africa's FMCG industry, delivering trusted, iconic brands across our Bakery, Milling, Confectionery, Home & Personal Care and Culinary divisions. We are driven by innovation, collaboration, and a high-performance growth culture. We empower our people to strive for excellence ensuring that our products and people make a difference in the everyday lives of our consumers.

Job Purpose

• Develop and Drive Sales Strategy: To manage the bakery sales team performance to grow profitable sales for their area in line with site sales strategic plans and targets.
• Lead High-Performing Teams: Lead and manage high-performing Bakery Sales teams to ensure operational excellence and customer satisfaction.

Key Responsibilities

To drive Premier bread sales growth and boost revenue by:

• Proactively implementing sales strategies, streamline distribution channels, and control costs contributing to Premiers financial growth and sustainability.
• Identify growth opportunities, gather market intelligence, and collaborate with marketing to position Premier as the market leader, securing a larger customer base and strengthening Premiers competitive advantage.

To Drive a Low-cost Distribution Model By Implementing SOPs And Key Operational Control Measures Via The Sales Supervisory Team And The Relevant Bakery HOD's Involved With The Processes Relating To

• Daily Driver short controls
• Crates management
• Daily Routes Management KPIs
• Customer Returns

To Ensure Customer Satisfaction And Loyalty By

• Encouraging a customer service focus through coaching, training and support to the sales team
• Assist with the timely resolution of customer issues on ad hoc basis.
• Building and maintaining good working relationships with all third-party distributors

To ensure fact-based decision making based on real time date by:

• Gathering and analysing market data and competitor activities to provide insights to inform sales tactics and plans.
• Ensuring adherence to all relevant industry regulations and company policies, in terms of recordkeeping and reports

To Ensure a Safe Working Environment And Compliance To The OHS Act And Premier Health And Safety Policies And Procedures Through Implementation Of

• operational guidelines/ SOP's that addresses HSE requirements
• effective risk mitigation and management processes in collaboration with the Risk manager as evident through satisfactory internal and external HSE audit results

Qualifications And Experience

• Sales and Marketing degree or equivalent
• 3-5 years in the FMCG
• 5+ year

Key Requirements

• Performance contracting and cascading.
• Advanced Negotiation and Persuasion skills
• Presentation and communication skills (verbal & written)
• Relating and networking
• Advanced Excel

Diversity & Inclusion

Premier FMCG is an equal opportunity employer. We encourage applications from all qualified individuals, including people living with disabilities. By applying, you consent to the processing of your personal information in line with the Protection of Personal Information Act (POPI Act) for recruitment purposes.

Closing Date: 30 October 2026