Manager - Regional Marketing.Commercial Operations SA

MTN Group; Bloemfontein; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A telecommunications firm is seeking a Regional Brand & Marketing Manager to execute localized branding and marketing strategies in Bloemfontein. The role involves driving Go-To-Market activities, trade marketing, and customer engagement initiatives while ensuring alignment with central governance. Candidates should have at least 5 years of marketing experience and a relevant tertiary qualification. This position offers competitive remuneration and the chance to impact regional marketing operations.

Qualifications

• Minimum 5 years of experience in Brand and Marketing.
• Proven experience in executing Go-To-Market (GTM) strategies for B2C and B2B segments.
• Experience managing trade marketing, sponsorships, events, and digital marketing initiatives.
• Demonstrated ability to manage regional marketing operations and align activities to central strategies.
• Industry experience in telecommunications or a related sector is preferred.

Responsibilities

• Drive the execution of localized marketing strategies for the region.
• Collaborate with teams to adapt and implement GTM strategies.
• Lead the regional marketing team in the execution of GTM plans.
• Implement trade marketing initiatives to enhance product visibility.
• Identify key drivers of NPS in the region and execute improvement plans.

Skills

Interlock Management and Cross-Functional Governance

Analytics and Interpretation

Marketing Strategy Development

GTM Planning and Execution

Media Planning and Buying Platforms

Trade Marketing and Channel Strategy

Event Management and Sponsorship Coordination

Education

4-year tertiary qualification in relevant or related field

Job description

Mission / Core purpose of the Job

• The Regional Brand & Marketing Manager drives the execution of

localized Brand and Marketing (B&M) strategies at the regional level.

Reporting directly to the Head of the Region, this role focuses on

implementing Go-To-Market (GTM) activities, trade marketing initiatives,

and customer engagement strategies tailored to the unique dynamics of

medium to small regions.

While the central team provides strategy and governance, this role

ensures these plans are effectively operationalized, supporting B2C

prepaid, postpaid, residential, youth, fintech) and B2B (enterprise)

segments. The Manager ensures alignment with central direction while

addressing specific regional needs, providing tactical leadership in

sponsorships, events, trade marketing, and digital marketing.

This role bridges the gap between strategy and execution, ensuring

regional activities are impactful, operationally efficient, and businessaligned

Job Outcomes / Results

End to end B&M initiatives, brand consistency,

governance, compliance and strategy execution

in the region in line with centre

Go To Market activities in the region for

prepaid, postpaid, residential, youth, fintech

B2B marketing activities in the region for

enterprise offerings

Marketing communications, coverage of

sponsorships and events for both high value

and high-volume segments

Channel marketing for segment growth in

region

Support and drive digital marketing efforts in

the region

Key Activities & Responsibilities

Strategy Development and Execution

Support the development and execution of localized marketing strategies for the region to drive market share growth, customer

loyalty, and NPS improvement.

Collaborate with the central B&M team, regional leadership, and BU stakeholders to adapt and implement GTM strategies aligned

with local market dynamics.

Deliver localized Go-To-Market (GTM) plans for B2C (prepaid, postpaid, residential, fintech, youth) and B2B segments, ensuring

alignment with central strategic goals.

Drive the execution of regional media planning and buying, sponsorships, and events, ensuring compliance with central direction.

Implement digital marketing and social media campaigns tailored to the regional audience while adhering to central guidelines.

Identify key drivers of NPS in the region and execute plans to address improvement opportunities.

Ensure brand governance, compliance, and alignment with central B&M guidelines across all regional marketing initiatives.

Regional Marketing Delivery Leadership

Analyze marketing data and metrics such as NPS, brand health, and campaign performance to inform decision-making and improve

outcomes.

Lead the regional marketing team in the execution of GTM plans and trade marketing initiatives, ensuring comprehensive marketing

support for consumer, enterprise, residential, and fintech business units.

Implement trade marketing initiatives to enhance product visibility and drive measurable outcomes such as revenue, customer

acquisition, retention, and brand health in the region.

Coordinate the planning and execution of regional sponsorships, events, and PR efforts to build brand affinity and foster community

engagement.

Work collaboratively with cross-functional teams, including customer experience (CX), to integrate customer insights into marketing

plans and initiatives.

Maintain and develop strong media, PR, and corporate affairs relationships within the region to enhance the visibility and reputation

of MTN.

Promote awareness and visibility for MTN’s local CSI initiatives to strengthen community connections.

Define, monitor, and report on KPIs for regional marketing activities, ensuring alignment with central targets and continuous

Key Activities & Responsibilities

Financial Management and Cost Control

Ensures proper and efficient utilisation of marketing budgets allocated to the Region.

Develop and manage project initiative budgets in line with business objectives

Manage and optimise and communicate the budget, expense report, ensuring that all expenditure is in line with the budget.

Monitor costs and determine initiatives to optimize resources. Ensure cost effectiveness by maximising cost / benefit ratios.

Identify opportunities to generate additional revenue.

Oversee media planning and buying for regional campaigns, optimizing reach and ROI.

Governance, Policies and Procedures

Ensure effective implementation of (and compliance towards) all company policies, processes, and procedures. Put effective methods

and standards in place in alignment with aforementioned.

Ensure brand governance, compliance, and consistency across regional marketing initiatives.

As part of a governance forum / interlock, participate in regular alignment meetings or collaborative platforms to share insights

between central and regional teams. Review regional adaptations to ensure consistency with national strategies.

Empower regional marketing team to execute GTM activities but ensure they align with central branding and strategic guidelines (.

Central Team provides a toolkit, Regional Teams use the toolkit to create localized variations).

Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery

Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage

impacts on resources, cost and productivity

Continuous Improvement

Drive best practice, continuous improvement and innovation at process and procedure level within Regions Marketing Operations.

Ensure that the relevant analysis of market knowledge, trends and competitive information is gathered and assimilated.

Initiate change to continually improve all aspects of service delivery and drive continuous improvement as an important element of

service delivery.

Key Activities & Responsibilities

People and Culture Management

Lead, mentor, and manage segment teams providing coaching, guidance, and performance evaluations.

Develop and maintain a high-performance team that consistently meets or exceeds targets. Review the team’s performance against

agreed KPIs and drive plans for improvement.

Foster a culture of collaboration, continuous improvement, and customer-centricity within the team.

Set integrated goals and objectives for the team in order to achieve a future-focused, future-fit high-performing organisation.

Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors.

Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment

Set KPIs and provide regular performance feedback through a well-defined and implemented performance review programme.

Develop and implement a training plan to build and develop skills within the team.

Enable and model healthy employee relations and collaborative teamwork.

Manage diversity, develop, and embed an Employment Equity plan for the business area.

Act as an ambassador for the team by living the values and vital behaviours and changing and influencing employees’ behaviour

Education, Skills and Experience

Education

4-year tertiary qualification in relevant or

related field

Experience

Min 5 years of experience in Brand and

Marketing

Proven experience in executing Go-To-

Market (GTM) strategies for B2C and B2B

segments.

Experience managing trade marketing,

sponsorships, events, and digital marketing

initiatives.

Demonstrated ability to manage regional

marketing operations and align activities to

central strategies.

Industry experience in telecommunications

or a related sector is preferred.

Worked across diverse cultures and

geographies advantageous

Skills

Interlock Management and Cross-Functional

Governance

Analytics and Interpretation

Marketing Strategy Development

GTM Planning and Execution

Media Planning and Buying Platforms

Trade Marketing and Channel Strategy

Event Management and Sponsorship Coordination