Manager - Regional GTM and Ground - Game.Consumer Postpaid and Home

Mtn Group; Johannesburg; On-site; USD 60,000 - 85,000; Full time

Job summary

A leading telecommunications company is looking for a Regional GTM Manager to drive localized strategies in Johannesburg. The role requires a mix of strategic thinking and analytical skills to improve market share and customer experience across various B2C segments. Ideal candidates will have extensive marketing management experience and a strong educational background in business or marketing.

Qualifications

• Minimum 5 years in sales or marketing management in Telecomms or related market.
• Proven experience in executing Go-To-Market (GTM) strategies for B2C.
• Experience managing trade marketing and digital marketing initiatives.

Responsibilities

• Drive the execution of regional marketing plans and ensure alignment with central strategies.
• Analyze sales and marketing data to improve outcomes.
• Manage budget and ensure effective use of regional project funds.

Skills

Strategic Thinking

Stakeholder Management

Analytical Skills

Communication Skills

Education

Bachelor's degree / Diploma in Business Administration or Marketing

Tools

MS Word

MS Excel

MS PowerPoint

Job description

• The Regional GTM Manager will be driving the planning and execution of localized residential regional strategies at the regional level together with the regional teams
• Reporting directly to SM : Residential Channel Enablement , this role focuses on implementing Go-To-Market (GTM) activities in line with the residential strategic sales and product roadmap.
• While the central team provides strategy and governance, this role ensures these plans are effectively operationalized, supporting B2C (prepaid, postpaid, residential) segments.
• The Manager will have to ensure alignment with central direction while addressing specific regional needs, providing tactical leadership in activations utlising the regional teams and resources together with the technology (Geographical Information Sytems ) resources and guidance from the central team.

Key Activities & Responsibilities

Strategy Development and Execution

• Support the development and execution of localized marketing strategies for the region to drive market share growth in Home internet, customer

loyalty, and fibre adoption.

• Collaborate with the central segment team, regional leadership, and BU stakeholders to adapt and implement GTM strategies aligned with local
• Deliver localized Go-To-Market (GTM) plans for B2C (prepaid, postpaid, residential) segments, ensuring alignment with central strategic goals.
• Drive the execution of regional marketing and media planning ensuring compliance with central direction.
• Implement and report on digital marketing and social media campaigns tailored to the regional audience while adhering to central guidelines.
• Identify key drivers of market adoption in the region and execute plans to address improvement opportunities.

Regional Marketing Delivery Leadership

• Analyze sales and marketing data and metrics and campaign performance to inform decision-making and improve outcomes.
• Lead the regional marketing team in the execution of GTM plans and channel specific initiatives, ensuring comprehensive sales and marketing

support

• Implement sales initiatives, including Proof of Concepts to enhance product visibility and drive measurable outcomes such as revenue, customer

acquisition, retention, and brand health in the region.

• Work collaboratively with cross-functional teams, including customer experience (CX), to integrate customer insights into marketing plans and

initiatives.

• Define, monitor, and report on KPIs for regional sales and marketing activities, ensuring alignment with central targets and continuous

improvement.

• Financial Management and Cost Control, ensuring proper and efficient utilisation of budgets allocated to regional projects
• Manage and optimise and communicate the budget, expense report, ensuring that all expenditure is in line with the budget.
• Monitor costs and determine initiatives to optimize resources. Ensure cost effectiveness by maximising cost / benefit ratios.
• Identify opportunities to generate additional revenue.

Governance, Policies and Procedures

• Ensure effective implementation of (and compliance towards) all company policies, processes, and procedures.
• Put effective methods and standards in place in alignment with forementioned.
• Ensure brand governance, compliance, and consistency across regional marketing initiatives.
• As part of a governance forum / interlock, participate in regular alignment meetings or collaborative platforms to share insights between central

and regional teams. Review regional adaptations to ensure consistency with national strategies.

• Empower regional marketing team to execute GTM activities but ensure they align with central branding and strategic guidelines (. Central Team

provides a toolkit, Regional Teams use the toolkit to create localized variations).

• Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
• Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage impacts on

resources, cost and productivity

• Collaborate internally on ensuring that regional and customer feedback is captured and utilized to develop enhancements to improve customer
• experience, and that this is used to inform sales and key processes;
• Work collaboratively across the function, and all supporting teams, to define implementation plans for sales tactic changes.
• Ensure continuous improvement and innovation across process and procedure levels
• Conduct the relevant analysis of market knowledge, trends and competitive information.
• Consider and recommend enhancements for sales performance and processes and initiate remedial action where defects are evident
• Recommend changes in products, service, and policy by evaluating results and competitive developments
• Initiate change to continually improve all aspects of service delivery and drive continuous improvement as an important element of service delivery
• Explore new technologies and options for including new sales online offerings and align with strategy, business acquisitions and partnerships to

identify these opportunities and suitable partnerships

Job Competency Card

Core Competencies Level

Strategic Thinking : Intermediate

Stakeholder Management : Intermediate

Critical thinking and problem-solving : Intermediate

Business Development : Intermediate

Customer Communications : Intermediate

Customer Experience : Intermediate

Decision Making : Expert

Co-ordination & Planning : Expert

Operations & Implementation : High

Team / People Management : High

Job Outcomes / Results

• Improved competitive advantage across regions
• Improved sales from Branded Retail Channel dealers
• Improved sales from telesales partners
• Increased revenue and market share growth in regions for the different technologies
• Increased quality of the customer-journey experience (well-defined sales journey)
• Improved collaboration with other business units
• Improved monitoring and tracking of regional performance

Collaboration & Influence Degree

Consumer functions / Direct Sales subdivision / Product Development Board : High

Regional Engagement and Management : High

External contractors, partners and suppliers : High

Commercial Operations BUs (Channels,Brand and Marketing) : High

Education, Skills and Experience

Education

• Bachelor's degree / Diploma in Business Administration, Marketing, or a related field (preferred)

Skills :

• Advanced proficiency in MS Word, MS Excel and MS Powerpoint
• Strong analytical skills and data-driven thinking
• Ability to work cross functionally in order to achieve desired results
• Budget Managment and tracking of performance linked to marketing investment
• Drive and motivation to do the role and support the sales team in a dynamic environment
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Interlock Management and Cross-Functional Governance
• Analytics and Interpretation
• Regional GTM Planning and Execution
• Trade Marketing and Channel Strategy

Experience

• Minimum 5 years of experience in sales or marketing management or a related Telecomms, Wholesale or Fibre market
• Proven experience in executing Go-To- Market (GTM) strategies for B2C
• Experience managing POC executions, trade marketing, events, and digital marketing initiatives.
• Demonstrated ability to manage regional marketing operations and align activities to central strategies.
• Experience working with technologies like FTTH, FLTE, 5G and Airfibre is preferred.
• Worked across diverse cultures and geographies advantageous
• Flexibility and adaptability to handle various tasks and adjust to evolving business needs.

Create a job alert for this search

Regional Manager • Johannesburg, Gauteng, South Africa