Manager - Performance Marketing, Digital Business

Sony Pictures; Gauteng; Hybrid; ZAR 500 000 - 700 000; Full time

Job summary

A leading entertainment company in South Africa is looking for a Performance Marketing Manager to develop and execute data-driven marketing strategies. This role requires 6–8 years of experience in digital marketing, hands-on campaign management, and strong analytical skills. The ideal candidate must thrive in a fast-paced environment and take ownership of driving subscriptions and viewership growth. Competitive compensation offered.

Benefits

Great Place to Work recognition

Training and development opportunities

Inclusive workplace culture

Qualifications

• 6–8 years of experience in digital marketing or performance marketing.
• Hands-on expertise in managing performance marketing campaigns across channels.
• Strong analytical mindset with a data-first approach.

Responsibilities

• Analyse historical trends to identify scalable opportunities.
• Track publisher data from platforms like Google and Facebook.
• Devise and implement marketing plans that align with business goals.
• Monitor and optimize campaigns for maximum efficiency and ROI.

Skills

Digital marketing

Performance marketing

Data analysis

Campaign management

Tools

Google Analytics

AppsFlyer

Looker

Job description

Career Opportunities: Manager - Performance Marketing, Digital Business (3057)

Requisition ID3057-Posted -Digital (0008)-1003

Position: Manager - Performance Marketing

Job Purpose:

We are seeking a dynamic and results-driven Performance Marketing Manager to take full ownership of developing and executing high-impact, data-driven marketing strategies. The ideal candidate is proactive, agile, and thrives in a fast-paced digital environment. The candidate will be responsible for driving subscriptions and viewership growth by leveraging consumer insights, market analytics, and continuous optimization.

Qualifications & Experience:

6–8 years of experience in digital marketing, performance marketing, or a similar growth-focused role.

Hands-on expertise in managing performance marketing campaigns across multiple digital channels.

Strong analytical mindset with a data-first approach to decision-making.

Proactive, self-starter mentality with the ability to work independently and drive results.

Key Responsibilities:

• Analyse historical trends in brand and content performance to identify scalable opportunities.
• Stay ahead of industry trends, tracking publisher data from platforms like Google, Facebook, and emerging digital channels.
• Adapt strategies quickly based on changing market dynamics and consumer behaviour.
• Devise and implement performance marketing plans that align with business goals.
• Translate marketing objectives into actionable and measurable growth plans with clear KPIs.
• Build and execute multi-channel campaigns across Facebook, Google, affiliates, and programmatic platforms with a test-and-learn approach.
• Collaborate with internal and external teams to ensure seamless execution of marketing plans.
• Take end-to-end ownership of performance marketing strategies and execution.

Data-Driven Optimization & Growth Hacking:

• Own the marketing funnel—monitor, analyse, and optimize campaigns in real-time for maximum efficiency and ROI.
• Leverage advanced analytical tools such as AppsFlyer, Google Analytics, and Looker to track performance and uncover actionable insights.
• A/B test creatives, messaging, and audience targeting to continuously improve campaign effectiveness.
• Work closely with the analytics team to iterate fast and scale winning strategies.

Sony Pictures Networks is home to some of India’s leading entertainment channels such asSET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.

- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years

- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India

- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!

3. Relevant understanding of the industry & business

6. Takes Initiative/ Energizes others with his/her passion

7. Proactively seeks newer and better ways of operating

8. Displays " Can Do" energy/ Is resourceful and persistent in overcoming obstacles

9. Demonstrates accountability and is decisive in taking prudent risks/ Stretches to take risks that he/she believes in

10. Takes responsibility for failures and learns from them/Suggests improvements

11. Is comfortable taking hard calls and making decisions for own area

12. Empowers the team and supports new ideas and data

13. Requires minimal supervision and direction

14. Is a strong team player, owns & celebrates success of the team or a team member

15. Strives for excellence as an individual and as a team member

17. Anticipates & proactively drives change

18. Challenges status quo & pushes persistently for change, simplification & speed

19. Is respected & inspires respect

20. Is a willing listener/Frequently leverages others ideas to improve own work area

21. Operates with unyielding Integrity

22. Collaborates with others in an open and transparent manner

23. Does not hesitate to give timely and honest feedback