Manager: Growth Marketing

Capitec Bank Ltd.; Stellenbosch; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading bank in South Africa is seeking a Performance Marketing Lead to enhance digital performance marketing efforts. The role includes leading a team of specialists, ensuring campaigns align with business goals, and applying expertise in stakeholder management and data-driven strategies. The ideal candidate has over 7 years of performance marketing experience and a relevant degree in Marketing or Digital Marketing.

Qualifications

• 7+ years in performance marketing.
• Experience managing teams and aligning multiple stakeholders.
• Proficient in GA4, bid management tools, and audience-building.

Responsibilities

• Drive digital performance marketing excellence.
• Lead a team of Platform Specialists.
• Ensure campaign execution aligns with business objectives.

Skills

Performance marketing expertise

Stakeholder management

Data-driven decision-making

Cross-functional collaboration

Coaching and team leadership

Education

Degree in Marketing or Digital Marketing

Tools

GA4

Bid management tools

A/B testing frameworks

Google Analytics

Google Tag Manager

Looker Studio

Job description

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Job Description

We are seeking a Performance Marketing Lead to drive digital performance marketing excellence. The role involves leading a team of Platform Specialists, balancing tactical and strategic oversight, and ensuring campaign execution aligns with business objectives to deliver measurable outcomes. The ideal candidate will apply expertise in performance marketing, stakeholder management, and data-driven decision-making, fostering cross-functional collaboration, coaching team members, and continuously refining performance strategies to sustain growth and competitive advantage.

Experience

• 7+ years in performance marketing
• Experience managing teams and aligning multiple stakeholders
• Proficient in GA4, bid management tools, A/B testing frameworks, and audience-building
• Experience with a robust digital tech stack, including media buying, app attribution, GMP, analytics (GA4/Adobe), Meta, etc.
• Understanding of the SEO landscape and tools is a plus

Qualifications (Minimum)

• A relevant degree in Marketing or Digital Marketing

Qualifications (Preferred)

• Certification in Media

Knowledge

• Deep understanding of paid media platforms – PPC, social, programmatic, retail media platforms
• Knowledge of Google Ads, retail media, and marketplace strategies
• Ability to interpret data, translate insights into strategy, and optimize campaigns
• Understanding of multi-touch attribution, incrementality testing, and media mix modeling
• Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, and other reporting tools

Skills

• Strong communication skills
• Interpersonal and relationship management skills

Capitec Bank is an authorized financial services provider (FSP 46669) and registered credit provider (NCRCP13). Capitec Bank Limited Reg. No: 1980/003695/06