Manager: Growth Marketing

Capitec; Stellenbosch; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading financial services firm is looking for a performance marketing leader with over 7 years of experience to drive digital marketing excellence. The role includes managing a team of specialists, collaborating cross-functionally, and ensuring campaigns meet business goals. The ideal candidate will have deep knowledge of performance marketing platforms, excellent communication skills, and a relevant degree in marketing.

Qualifications

• 7+ years in performance marketing required.
• Experience in managing teams and aligning stakeholders required.
• Proficient in GA4, bid management tools, A/B testing, and audience-building.

Responsibilities

• Lead a team of Platform Specialists in performance marketing.
• Ensure campaign execution aligns with business objectives.
• Refine performance strategies to sustain growth.

Skills

Communications Skills

Interpersonal & Relationship management Skills

Leadership Skills

Management skills

Presentation Skills

Problem solving skills

Education

A relevant degree in Marketing or Digital Marketing

Tools

Google Analytics (GA4)

Google Tag Manager (GTM)

Bid management tools

Looker Studio

Job description

Purpose Statement

To drive digital performance marketing excellence by leading a team of Platform Specialists and balancing tactical/strategic oversight and hands-on implementation, ensuring that campaign execution aligns with overarching business objectives and delivers measurable outcomes.

To apply expertise in performance marketing, innovation, stakeholder management, and data-driven decision-making and champion cross-functional collaboration, coach team members and continuously refine performance strategies to sustain growth and competitive advantage.

Experience

• Experience: 7+ years in performance marketing
• Experience in managing teams and aligning multiple stakeholders toward a common goal.
• Proficient in GA4, bid management tools, A/B testing frameworks, and audience-building.
• Experience working with a robust digital tech stack, including media buying, app attribution, GMP, analytics (GA4/Adobe), Meta etc.
• Understanding of the SEO landscape and tools a plus
  
  

Qualifications (Minimum)

• A relevant degree in Marketing or Digital Marketing
  
  

Qualifications (Ideal Or Preferred)

• Certification in Media
  
  

Knowledge

• Deep understanding of all paid media platforms – PPC, social, programmatic, retail media platforms
• Deep understanding of Google Ads, retail media and marketplace strategies.
• Advanced ability to interpret data, translate insights into strategy, and drive optimisation.
• Strong grasp of multi-touch attribution, incrementality testing, and media mix modeling to evaluate marketing impact.
• Expertise in Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, and other reporting tools.
  
  

Skills

• Communications Skills
• Interpersonal & Relationship management Skills
• Leadership Skills
• Management skills
• Presentation Skills
• Problem solving skills
  
  

Conditions of Employment

• Clear criminal and credit record